Senior Ecommerce Manager
Current-Omni channel Alibaba team, responsible for Tmall global Flagship store, Tmall direct import(TDI), In charge of sales target share growth delivery, monitor the P&L and stockmanagement of distributor and platform. Business scope involves both the PoP store model and self-run model, trademodel involves both x-border and general trade for over 20 brands- Lead 3 distributors and 3 TP service team achieving the key category 2021 Double 11 category No.1, lead Tmall directimport key categories achieved breakthrough from 0 to comprehensive cooperation. lead the Kaola business from 1 to 100,grow share and double the sales over two consecutive years. Leading customer growth to become the fastest growingecommerce customer.- Interface and influence cross-functionally with internal (MKT/Comms/supply chain/IT etc.) and external partners(Customer/distributor/agency) and all levels of management.-Develop strategic relationship with customer to create joint value, rich negotiation experience, sell in one key categorybecame the category captaincy, innovatively redesign customer category page based on consumer deep dive and shopperinsights.-Strong capabilities at shopper insight, category management, lead over 3 overseas brands launch plan in mainland Chinaas category owner. Key skill set including leadership, strategic thinking, project management and analytical skills-Experience with media planning and digital marketing. Familiar with KOL negotiation and live-stream operation. Planmillions of media budget for performance media buying to gain traffic and bid customer tier package, and timely reviewthe performance of spending and ROI.-Got corporate level Pearl Award on Otc.2019
