- Work with regional team and corss function departments to develop sales campaigns. - Identify new product opportunity, product concept, and come up with selling strategy. - Review and analyze all projects planning performance on daily base.

- Leader of new business development projects.- Co-works with cross-functional team members to deliver new business model and brand P&L.- Successfully launched 皂顧 (facial and body nature soap) as new business in2019 and met break-even point by 2021.

- Lead marketing team to build up Taisun cooling oil brand equity and continue to capture new users via marketing communication.- Launched brand new range ChefOil 主廚精選 Olive Oil, Grapeseed Oil, and RiceBran Oil for premium positioning that creates revenue to fulfill thecompany strategy.- In charge of cooking oil group category management, including NPD plan, demand plan, shipping plan, channel plan and marketing campaign. - Obtain Taisun cooking oil volume share grew from 12% to 20% and became the secondplace in market.

- Manage KOYAKA Chicken Essence (高野家滴雞精) product line with sales target achievement. - Manage e-Channel and brand site launch program and develop product detailed pages (PDP) which targeting babies and pregnant women product segment.- Conduct trade show at Children, Babies and Pregnant Moms' Fair, develop sales tool kit and provide product training to sales team.- Cross functional communications to ensure timely tasks delivery.

- Successfully re-launched NESCAFE GOLD Range to the market, and created market share growth in pure soluble category. - Build GOLD range as the most premium position in the market to complete product map, as well as premiumization of total NESCAFE brand.- Introduced Double Rich Range to the market (from recipe and concept development to campaign planning and execution), and gained incremental sales.- Creamer and Instant Coffee category management activities (Promotions, sampling, packaging, and trade exposure)

- Market information collection and analysis- Preliminary concept proposal for new product development- Production feasibility study and product pre-launch preparation- Cross-departmental communications to achieve a common goal

Main Client: Visa International Ltd. (Credit card, debit card, pre-paid card and Visa 2008 Beijing Olympic Games sponsorship campaign).

Main client: Nestlé (Growing-Up Milk powder, MILO, cereal, baby food), ExxonMobil ( ESSO and Mobil lubricant oil)