Mandy Lu Email and Phone Number

职责业绩：工作概述：制定新品年度营销计划及渠道销售策略，与经销商共同谈判进驻KA渠道、淘系站内推广计划的复盘及调整，以及抖音／小红书站外KOL投放的营销策划■渠道拓展：猫超／京超／盒马／山姆／分销／团购渠道进驻谈判，销售预估回顾及推广活动执行■经销商维护：对接跨境业务经销商、KA商超渠道经销商，针对新品进驻、跨境热销品国产化、控价打假、站内外投放支持等课题进行多方协调，策划需求方案给到项目支持

Work overview: Coordinate brand marketing and e-commerce operations, 0-1 build up operating system, and achieve year-on-year performance, visitor volume, and conversion rate growth.■ Brand marketing: determine brand positioning and cooperate with popular Taiwanese artist “I am Mark” to conduct brand logo, intellectual property and packaging design for market attractiveness. ■ Event planning: boost the popularity of new products though influencer marketing and shaping merchandise.■ Product management: optimize the overall visual effects of the store homepage, poster layout, product detail pages, dig in Unique Selling Proposition of the products to commmunicate with our target accounts, formulate new product marketing and development plans to achieve sales revenue goal.■ Data analysis: adjust operational strategies to increase sales.职责业绩：工作概述：统筹品牌营销和电商运营，0-1运营体系建立，实现同比业绩、访客量、转化率增长。■品牌营销：根据品牌定位制定销售战略目标，邀请台湾人气作家-我是马克本人执行品牌Logo和IP设计，提升品牌吸引力。■活动策划：站内推广以及站外KOL投放引流跑量，推升新品热度，达人推荐打造爆品。■产品运营：优化店铺首页、海报布局、产品主图详情页整体视觉，商品USP的深挖及目标客群传达，制定新品营销及开发计划已达成销售目标。■数据分析：通过关键指标以及竞品、行业数据，调整运营策略提升动销。

Work overview: Coordinated media promotions, resource docking, brand public opinion monitoring, and exhibition arrangements. Successfully planned and implemented more than 10 media cooperation projects. ■ Media planning: Formulated brand promotion and communication strategies, explored brand advantages and executed authoritative media projects to achieve brand image optimization. ■ Relation maintenance: Independently expanded and maintained media resources, connected with external media, Taiwan Alumni Association in Shanghai, and government units to carry out cooperative projects. ■ Analysis and research: Monitored public sentiment and brand signals, achieved zero negative public opinion, investigated industry trends, brand diagnostic and competition data to gain insight into consumer preferences.■ Search Engine Optimization: Supervised SEO operations, content marketing and press release reviews, keyword search page optimization and achieved goals within 3 months. ■ Exhibition planning: Coordinated the business, legal, and import-related departments of the headquarters and branches, supervised the progress of the 2nd International Import Expo exhibition promotion details.职责业绩：工作概述：统筹媒体宣传、资源对接、舆情监控及展会推广，策划执行品牌与第一财经、新华网权威媒体的推广企划项目，大幅提升品牌形象及聲量。■媒体策划：制定品牌年度推广计划，执行权威媒体大型项目，挖掘品牌优势，实现品牌形象优化。■调研分析：监测品牌舆情并即时对应处理，调研行业动态及市场竞对数据，洞察消费者偏好。■搜索优化：对接第三方执行SEO项目，媒体公关内容投放、关键词搜索页3个月内达成优化目标。■展会策划：统筹第二届国际进口博览展会，协调总部与分公司业务、法务、进口相关部门，推进展会推广落地。《中国经营者》第一财经APP节目专访新闻稿：https://m.yicai.com/news/100301141.html《中国经营者》第一财经APP节目专访完整版：https://m.yicai.com/video/100298902.html

Work overview: Planned and designed custom travel itineraries, activities, accommodation, and transportation according to customer's preferences and requirements, generated quotation and itinerary details. Independently conducted dozens of small groups and company incentive tours. ■ Crisis management: Prioritized action items during a crisis, such as nature disasters, financial strain, serious injury, illness, or other emergencies on tour, as well as recovering after the emergency situations. 根据客户的喜好和要求，设计定制旅游行程、活动、住宿、交通，生成报价和行程详情；独立操作客制化小团和公司奖励旅游，完成出境游领队带团超过30团。危机处理：旅游行程中遇紧急情况如自然灾害、财务纠纷、团员发生意外等即时的应对能力，以及交团后续的处理跟进。

Work overview: Coordinated the operation, product development, brand marketing, customer service, and supply chain management of Gracegift women's shoes and WHILE men's shoes brands on Tmall/JD/Vipshop. The sales performance of the annual event on November, 2013 increased by 140% year-on-year. Executed multiple celebrity endorsement projects and new product press conferences to promote brand's recognition.■ Brand planning: Planned new product launches, combined media resources such as Jill Stuart fragrance party, Barcode brand night, movie premiere and other media resources, executed brand endorsements, media exposure, overseas shooting, KOL co-branding design projects, etc. Celebrity collaborations includes Lena Fujii, Vivian Hsu, and other influential artists.■ Cross-industry collaboration: Conducted co-branding designed shoes with Sanrio Hello Kitty (2014), Disney characters (2015-2016), KOL&KOC (2013-2016), and obtained the major promotion channel resources on Tmall/Taobao for 4 consecutive years, driving a substantial increase in product sales. 职责业绩：工作概述：统筹Gracegift、KAZANA女鞋及鞋包服饰联名商品在天猫、京东、唯品会、淘系分销等整体运营，策划产品开发、营销推广以及供应链管理，2013年双十一达成天猫女鞋类目TOP20排行目标，每年业绩稳定增长140%。■品牌策划：策划主题新品发布会、KOL穿搭植入、SNS投放等项目，在职期间代言艺人：徐若瑄、陈妍希、昆凌。■跨界合作：三丽鸥Hello Kitty（2014）、迪斯尼TSUM TSUM&公主系列（2015-2016）、KOL&KOC（2013-2016）联名设计款式，跨界联名商品连续获得淘系平台大促推广渠道资源，推动产品销量大幅提升。■渠道开拓：京东、唯品会平台进驻谈判，大促活动选品、价控、库存调配等运营模式管理