- Handle Google Analytics for client - Provide consulting services, managing ProEthics’ social media accounts to enhance brand visibility and engagement. - Strategically design and manage Google Ad campaigns, driving targeted traffic and boosting lead generation. - Develop and execute content strategies tailored to the organisation’s focus on ethics advisory and training services. - Analyze campaign performance and provide actionable insights to optimize reach and impact.

• Manage and optimize a career portal connecting job seekers with employers, ensuring a seamless user experience.• Developed and launched new products and services, exceeding performance targets by 120% within the first month.• Boosted platform traffic by 300%, outperforming the organisation’s previous system through strategic marketing and user engagement initiatives.• Fostered partnerships with key stakeholders to expand job opportunities and increase employer participation on the platform.• Streamlined operational processes, improving response times and enhancing user satisfaction.• Research and development (on the current market as well as products and services) to identify new developments and changing markets.• Marketing of products and services to various target markets.• Content creation: articles, blogs, copy script, marketing material, social media• Strategic analysis, planning and decision making for the department as well as product.• Managed project budgets effectively, ensuring optimal allocation of resources and cost efficiency.

• Conducted research and developed career network groups, a key component of the company's new product offerings, successfully enhancing market appeal.• Designed and launched innovative products and services as part of the benefits package for career network groups, driving user engagement and value.• Played a pivotal role in aligning new offerings with market trends and user needs, contributing to increased customer acquisition and retention.• Collaborated with cross-functional teams to ensure seamless product rollouts and high-impact marketing strategies.

• Led research and development initiatives to establish and grow career network groups, aligning them with user needs and organisational goals.• Directed marketing strategies for products and services, driving engagement and membership growth.• Coordinated and hosted impactful events, fostering community engagement and promoting network group benefits.• Oversaw database administration to maintain accurate records and streamline operations.• Acted as liaison officer, building strong relationships with network group stakeholders.• Trained staff to enhance team capabilities and ensure consistent service delivery.• Spearheaded campaign management and coordination, achieving measurable success in outreach and impact.

In this role I was responsible for all communication initiatives between the company (NGO) and its members and high-profile clients. • Office administration: streamlined administrative processes to ensure efficiency in daily operations.• Event and training coordination: successfully planned, coordinated, and hosted impactful events and training courses, enhancing the organisation’s reputation.• Content creation and Branding: designed and produced newsletters, course certificates, corporate branding materials, and website content to maintain a professional image.• Client and member engagement: built strong relationships with members and clients through proactive communication and responsive support.• Database and campaign management: managed membership databases, developed and executed successful membership campaigns, and improved client retention.• Data analysis and reporting: generated comprehensive training reports and performed data analysis to guide strategic decisions.• Public and international relations: strengthened the organisation’s profile by fostering relationships with local and international stakeholders.• Sponsorship and website management: oversaw sponsorship packages, led website development projects, and managed website performance and reporting to improve digital engagement.