Developing a marketing strategy directing our marketing efforts towards great success. Balancing a practical mindset with creative business acumen to lead our business through complex marketing operations.

Full time student at Wits Business School to complete Masters in Strategic Marketing

Free lance marketing advisory and consulting

Marketing for Wealth and Corporate & Investment Banking

Marketing and PR for Taxation Services

Marketing ManagementManaged various clients marketing functions ranging from strategic formulation to execution of marketing activities. Constantly scanned environment to identify new methodologies for gaining understanding to identify untapped and under leveraged insights which have potential for future action. Research and collating of market information to test new innovations to establish an in depth feasibility of key targets/markets.Use insights gained to develop brand and marketing strategy/plan in alignment with client’s business strategy and objectives. Tactical actitions include marketing collateral, website development, events, brand management and communication strategy. Managed social media channels to enhance brand equity and mitigate risks. Driving and promoting the business, insights and benefits in chosen markets.

Managed the American Express Merchant card marketing portfolio to reach business objectives. Research and gather insight to design a marketing plan/proposal by maintaining and aligning with the corporate profile, image, company brand and Card product. Compliance to the global American Express Cards marketing strategies .Plan and implement marketing strategy by co-ordinating marketing efforts to support the achievement of business targets, through implementation of campaigns and projects. Evaluating and calculating success and ROI of activities. Annual budgeted to executed calendar of events and advertising campaigns used to meet business goals and targetsSupport sales teams with lead generation, toolkits, marketing merchandise, events and programsCreate tactical strategies to move from brand resistance to brand insistence – for merchants who do not accept American Express Cards. Incorporate potential synergies between other internal businesses/brands to increase value of Nedbanks overall revenue.

Managed sponsorship, Corporate Social Investment (CSI) and brand activity calendar and budget. Implemented extensive activation of brand experiential programs to support sponsorships, CSI and brand objectives. Management of media including key response to media releases. National events included sport sponsorship like Comrades, Dusi, A1, Two Oceans and 94.7 Cycle Challenge.

Advertising and brand specialistManagement of all marketing activities required for various business units within Corporate Investment Banking (CIB). Developing and implementing marketing campaigns to meet each departmental objective within budget and time, as set by the business.