Mandy Thompson Email & Phone Number

Atlanta, GA, US

Louisville, KY, US

Paris, FR

• Participate in the strategic planning, execution and analysis of an elevated branding strategy for EssilorLuxottica commercial marketing partnerships
• Develop key trade media initiatives and CRM strategy
• Manage Essilor’s Partnership share growth to ensure alignment with commercial marketing goals and objectives
• Maintain the partnerships program budget and report monthly actuals
• Collaborate with Regional Vice Presidents, District Sales Managers and Sales Consultants on new product launches
• Develop and implement tools, strategic programs, and resources for EssilorLuxottica’s field sales teams

Atlanta, Georgia, US

• Prepared forecasting and go-to-market plans for entire eCommerce partner referral program
• Designed EVO partner incentives to help grow referral program by at least 35% MOM
• Launched and grew EVO top tier partnerships: Visa, Authorize.net, CyberSource, Big Commerce, Infusionsoft, Signifyd, Vonigo and Web.com
• Created trackable sales contests, competitive offerings and campaigns to help increase lead activity
• Participated in sales activities to drive conversions of accounts with a minimum processing volume of $10 million
• Increased approval to install rate by at least 30% MOM for each partner

Plano, TX, US

• Oversaw growth activities and held director level responsibilities for third (retail) and first party (in store) Gift Card Program
• Grew third party gift cards sales (through InComm Payments and Blackhawk) by increasing national B&M placement and online distribution
• Managed product lifecycle and marketing budget for third party retail, in store and e-commerce (B2B & B2C)
• Implemented product marketing and promotion strategies for all physical and digital gift card products during key times of the year: Mom’s, Dad’s, Grads, Back to School and Holiday
• Prepared and delivered monthly reports to C-level Executives on the status of key gift card program initiatives
• Collaborated with the Digital Marketing Managers on SEO and paid media strategy for the gift card program

Brookfield, Wisc., US

• Managed the relationship and closed opportunities with high profile accounts: Neiman Marcus, Darden, Fandango, and Dominos
• Collaborated daily with client marketing and accounting departments to strategically apply products to their payments programs
• Developed and sold new solutions to clients to address B2B and B2C market challenges
• Partnered with the transaction wireless e-commerce implementation teams to create and develop seasonal gift card promotions
• Owned the overall issue resolution process and provided executive level reporting on First Data performance
• Worked on highly complex projects and initiatives for merchant partners

Atlanta, GA, US

• Achieved sales growth for Speedway across major prepaid categories: Restaurant, Retail, Content, Digital, Gaming and Financial Services
• Utilized a Marketing Development Fund to promote across all categories and increase average partner dollar sales
• Strategically planned marketing calendar around present and future merchandising launch activities
• Forecasted new product placement opportunities and secured placement with partners including Disney, Sephora, DSW and Target
• Leveraged key partner relationships (Amazon, Google, Microsoft) to achieve overall sales growth
• Managed merchandising activities for all new, remodeled and relocated store openings for Sheetz and Speedway

Atlanta, GA, US

• Created overall strategy and managed 18 third party gift card accounts that represented $20 million YOY in revenue: Abercrombie & Fitch, Blimpie, Carl’s Jr. and Hardee’s, Cold Stone Creamery, Crutchfield, Dell, DSW.
• Forecasted new and existing partner revenue for new product launches and product promotions
• Held responsibility for restaurant and retail account sales growth activities
• Initiated partner product launches in over 150 merchants twice a year. Launch activities include mapping, forecasting, product set up, testing, card production, merchandising and marketing.
• Completed inventory analysis for each partner and managed spring and fall card production
• Onboarded new partners. Activities include testing new products (dev and prod), forecasting sales and sell through rates, card production, creating launch projects and reporting set up.

Atlanta, GA, US

• Managed the new and existing product go to market strategy for all of InComm’s Long Distance Pre-paid Partners
• Owned and developed relationships with partners and InComm’s finance, marketing and sales teams
• Collaborated with InComm sales to assess and prioritize product launches
• Managed the end-to-end marketing, strategic distribution and product placement of pre-paid long distance cards in national retail, pharmacy, specialty retail and convenience stores
• Worked with IT Project Managers (both InComm and third party) on transferred value integration projects for new and existing partners
• Handled and assisted in resolution to any product issues

Fort Mill, South Carolina, US

• Worked with Product Marketing Manager and provider contacts on product analysis and performance reviews
• Utilized tools, such as SharePoint, Crystal Reporting and SAP Business Objects to analyze product performance and to determine what products to sell
• Served as primary owner of natural gas relationships
• Updated fulfillment application for Order Operations and maintained XSL and XML
• Maintained Accord (Order System) for Cable Providers’ pricing and promotions
• Helped Project Symphony team develop and maintain system dialogues and details for new interface