Mandy Thompson Email & Phone Number

Atlanta, Ga, Us

Louisville, Ky, Us

Paris, Fr

• Participate in the strategic planning, execution and analysis of an elevated branding strategy for EssilorLuxottica commercial marketing partnerships • Develop key trade media initiatives and CRM strategy • Manage Essilor’s Partnership share growth to ensure alignment with commercial marketing goals and objectives • Maintain the partnerships program budget and report monthly actuals • Collaborate with Regional Vice Presidents, District Sales Managers and Sales Consultants on new product launches • Develop and implement tools, strategic programs, and resources for EssilorLuxottica’s field sales teams • Execute key commercial marketing brand strategy and partner with sales to drive results • Drive partnership dashboard engagement and improvement initiatives • Analyze marketing partnership data to identify growth opportunities • Create and execute key milestones and timelines for promotions, trade media and loyalty programs • Examine results of marketing campaigns and provide recommendations on key growth strategies • Collaborate with the frames marketing team to update loyalty programs and increase quarterly partnership share

Atlanta, Georgia, Us

• Prepared forecasting and go-to-market plans for entire eCommerce partner referral program• Designed EVO partner incentives to help grow referral program by at least 35% MOM• Launched and grew EVO top tier partnerships: Visa, Authorize.net, CyberSource, Big Commerce, Infusionsoft, Signifyd, Vonigo and Web.com• Created trackable sales contests, competitive offerings and campaigns to help increase lead activity • Participated in sales activities to drive conversions of accounts with a minimum processing volume of $10 million • Increased approval to install rate by at least 30% MOM for each partner• Collaborated with development teams to rewrite and improve partner reporting • Developed and launched partner marketing initiatives • Utilized Salesforce for lead management, tracking and reporting• Managed eCommerce partner channel marketing budget and calendar

Plano, Tx, Us

• Oversaw growth activities and held director level responsibilities for third (retail) and first party (in store) Gift Card Program• Grew third party gift cards sales (through InComm Payments and Blackhawk) by increasing national B&M placement and online distribution • Managed product lifecycle and marketing budget for third party retail, in store and e-commerce (B2B & B2C)• Implemented product marketing and promotion strategies for all physical and digital gift card products during key times of the year: Mom’s, Dad’s, Grads, Back to School and Holiday• Prepared and delivered monthly reports to C-level Executives on the status of key gift card program initiatives • Collaborated with the Digital Marketing Managers on SEO and paid media strategy for the gift card program• Built planograms to integrate gift cards with concession and merchandise• Acquired new clients and retained existing retail partnerships to grow B2B Gift Card and Discount Ticketing programs (Supersavers)• Negotiated new vendor agreements and implemented programs to prevent gift card fraud• Oversaw inventory project management and card production process: artwork creation, data testing and printer timelines• Supervised the B2B Fulfillment Coordinator and provided guidance to determine a better bulk sales process to prevent fraud • Strategized with the public relations team on media campaigns to drive product (gift card and Supersavers) sales• Partnered with Movie Club (loyalty) on seasonal promotional opportunities • Attended and participated in industry conferences and summits• Created and managed projects using Workfront • Networked regularly with industry peers to determine potential partnership synergies

Brookfield, Wisc., Us

• Managed the relationship and closed opportunities with high profile accounts: Neiman Marcus, Darden, Fandango, and Dominos • Collaborated daily with client marketing and accounting departments to strategically apply products to their payments programs • Developed and sold new solutions to clients to address B2B and B2C market challenges • Partnered with the transaction wireless e-commerce implementation teams to create and develop seasonal gift card promotions • Owned the overall issue resolution process and provided executive level reporting on First Data performance • Worked on highly complex projects and initiatives for merchant partners • Attended industry shows with clients to network and collaborate with third party partners • Served as a member of the First Data process improvement task force team

Atlanta, Ga, Us

• Achieved sales growth for Speedway across major prepaid categories: Restaurant, Retail, Content, Digital, Gaming and Financial Services• Utilized a Marketing Development Fund to promote across all categories and increase average partner dollar sales • Strategically planned marketing calendar around present and future merchandising launch activities• Forecasted new product placement opportunities and secured placement with partners including Disney, Sephora, DSW and Target• Leveraged key partner relationships (Amazon, Google, Microsoft) to achieve overall sales growth • Managed merchandising activities for all new, remodeled and relocated store openings for Sheetz and Speedway• Held main responsibility for inventory management and analyzing replenishment levels for all store locations (over 10K doors)• Participated in quarterly auto replenishment audit and analyzed product supply and demand

Atlanta, Ga, Us

• Created overall strategy and managed 18 third party gift card accounts that represented $20 million YOY in revenue: Abercrombie & Fitch, Blimpie, Carl’s Jr. and Hardee’s, Cold Stone Creamery, Crutchfield, Dell, DSW, Groupon, Hollister, Little Caesar’s, Omaha Steaks, Overstock.com, Pei Wei, PetSmart, P.F. Chang’s, Pinkberry, Topgolf and Wendy’s.• Forecasted new and existing partner revenue for new product launches and product promotions • Held responsibility for restaurant and retail account sales growth activities • Initiated partner product launches in over 150 merchants twice a year. Launch activities include mapping, forecasting, product set up, testing, card production, merchandising and marketing.• Completed inventory analysis for each partner and managed spring and fall card production• Onboarded new partners. Activities include testing new products (dev and prod), forecasting sales and sell through rates, card production, creating launch projects and reporting set up.• Helped digitize 85% of partner portfolio• Worked with Digital Business Development and Marketing Teams on new opportunities and launches • Allocated partner inventory once a week• Managed inventory for replenishment, new launches and marketing promotion needs• Provided technical assistance with transaction processing issues, such as issues with POS activation • Resolved technical issues with InComm’s Network Operations Center• Managed contract renewals and amendments • Planned and participated in conferences and trade shows that partners attended

Atlanta, Ga, Us

• Managed the new and existing product go to market strategy for all of InComm’s Long Distance Pre-paid Partners • Owned and developed relationships with partners and InComm’s finance, marketing and sales teams• Collaborated with InComm sales to assess and prioritize product launches• Managed the end-to-end marketing, strategic distribution and product placement of pre-paid long distance cards in national retail, pharmacy, specialty retail and convenience stores• Worked with IT Project Managers (both InComm and third party) on transferred value integration projects for new and existing partners• Handled and assisted in resolution to any product issues• Coordinated meetings with partners and sales to discuss overall strategy• Participated in company’s annual Partner Alliance and interfaced with industry thought leaders • Managed the product design, card production, refresh and replenishment process to ensure inventory availability across all merchants and markets• Created presented a monthly sales report to executive management• Managed over 500 Long Distance Pre-paid Products and over 200 International Top Up Products• Onboarded new pre-paid wireless partners, set up new projects and worked with sales on potential distribution

Fort Mill, South Carolina, Us

• Worked with Product Marketing Manager and provider contacts on product analysis and performance reviews• Utilized tools, such as SharePoint, Crystal Reporting and SAP Business Objects to analyze product performance and to determine what products to sell• Served as primary owner of natural gas relationships • Updated fulfillment application for Order Operations and maintained XSL and XML• Maintained Accord (Order System) for Cable Providers’ pricing and promotions• Helped Project Symphony team develop and maintain system dialogues and details for new interface• Participated in call calibration for our providers’ QA teams• Analyzed web content on our site for cable products• Served as primary owner of utility and cable product marketing roadmap• Planned and executed the sales strategy for utility company partnerships• Analyzed and created web content needs for cable and satellite partnerships.• Collaborated with Project Symphony team to develop product roadmaps and maintain system details for new interface