• Managing day to day diaries and planning all travel arrangements and itineraries for the Directors. • Oversee day-to-day operations of a boutique luxury women's ready-to-wear clothing brand, ensuring smooth functioning.• Arranging and hosting all internal and external meetings. • Assist sales, PR and Marketing teams to drive business growth through direct-to-consumer sales.• Collaborate closely with logistic and marketing teams to elevate brand identity and streamline delivery processes.• Execute product placement strategies; oversee sample management.• Participate in and facilitate wholesale appointments, ensuring effective management of all aspects.• Prepare luxury showroom setups in alignment with brand standards and marketing schedules.• Coordinate all brand photo shoots, including casting, location scouting, negotiating fees to fit budgets, being active on set to ensue call sheet times were adhered to. • Organise and oversee pop-up stores, sample sales, and other promotional events to bolster brand visibility.• Provide regular reports and closely collaborate with Company Directors to align strategies and objectives.• Supervise and motivate sales and administrative staff to achieve customer satisfaction and business targets.• Interviewing and onboarding/training new employees.Managing info inbox including all customer care.

Self employed freelance PA working within the creative industries for HNWI individuals and companies.• General admin, paying and filing invoices.• Inbox/diary management. • Overall budgeting, household and health insurance.• Liaise with household staff, including tracking rota and vacation.• Oversee tradesmen, renovations and moving home.• Organise events/dinners, parties, table scaping, catering, guest list, invitations, RSVP’s.• Extensive international travel and accommodation, coordinating itineraries and accompanying the principal when necessary.• Booking restaurants, theatre, concerts and all entertainment.• Personal shopping including seasonal/holiday wardrobes, returns and gifting. • Wardrobe organisation, rotation, and storage. • Driving errands including children’s school run and extracurricular activities. • Vehicle upkeep, arranging insurance, servicing, and parking permits. • Pet management.