Mandy Veerman Email & Phone Number

Volendam, Noord-Holland, Nederland

Amsterdam, Noord-Holland, Nederland

• Currently managing a team of 11 people across EMEA serving both Consumer and B2B segments in 7 EMEA countries supporting the localization and delivery of online advertising banners, print, email, social, OOH, radio & TV.
• Responsible for 99% accurate and on-time delivery of on average 9000 marcom assets a year
• Partnering with regional EMEA marketing teams to understand business objectives and work directly with creative, legal and partner agencies to execute
• Partnering with global internal teams for business strategy and technology implementation
• Actively driving process improvement and alignment across countries and segments

Amsterdam En Omgeving, Nederland

• Manage, implement and monitor Dell's Marcom activities (DM, Online, Advertising) for our Commercial, Small & Medium Business and Channel partners in EMEA - according to the quarterly plans from the local and central.
• Coordinate with our global creative team, production agencies, 3rd party vendors & business stakeholders to deliver marcom assets according to plan, on time and which adhere to the global brand guidelines.
• Define required production budget to support the local and central EMEA marketing plans.
• Lead EMEA projects/pilots for process and budget optimization (e.g. train and manage a new email vendor to drive the implementation and adaption of Eloqua – a marketing automation and revenue performance management.

Amsterdam En Omgeving, Nederland

Manage the production of Dell's Digital email campaigns and banners according to the quarterly plans for the Consumer markets of EMEA - and drive the plan execution through external agency support.

Amsterdam En Omgeving, Nederland

• Manage, implement and monitor Dell’s Direct Mail, Online & Advertising activities according to the quarterly Consumer & Small Business plans for the Benelux region.
• Coordinate all necessary internal functions such as Brand, Merchandising, Go To Market, Vendor Funding, Online and Legal.
• Coordinate all necessary external functions such as production and media agencies/publishers, 3rd party vendors.
• Metrics analysis and ROI measurement.
• Competitive marcom research.

Amsterdam En Omgeving, Nederland

Generate offline sales for the Benelux region by means of inbound consumer calls.

Master Of Science In Marketing (Msc), Marketing

Bachelor Of Marketing (B Ma), Commerciële Economie

Education record