Creative And Design Lead
CurrentThis versatile role involves working closely with the marketing coordinator and buyers to plan, schedule and create campaigns from concept to the final execution.Key Responsibilities and accomplishments:• Improving visual communication by designing effective in-store signs, catalogues and advertising campaigns. This is accomplished through thorough market research, product knowledge, sales analysis and website metrics.• Implemented social media campaigns ultimately leading to growth in website traffic and leads. Continuing to create and optimize strategic campaigns is an integral part of ensuring and maximizing these results.• Successfully redesigned website to create a more engaging and user-friendly experience. Our team keeps the website fresh and up to date with attractive visuals, promotions, catalogues, blogs, and various content. • Creating direction for overall store presentation and promotions.• Providing direction for campaigns and merchandising initiatives through directives, videos and in-store presentations.