Mandy Whatson Email & Phone Number

Sydney

Responsible for the holistic management of the McDonald's business across the DDB Group. Successfully rebuilding the agency team and creating a strong team culture. Improving client relationships and overhauling and optimising ways of working. Driving creative excellence - across strong retail platforms, long term brand platforms, and championing fame driving ideas that live in culture.Bringing together people from right across the agency as well as other agencies to collaborate harmoniously and successfully around business problems.Management of SOW, profitability, forecasting and retainer negotiations.A key contributor to the cultural of DDB Sydney, leadership of business management and growth of the Sydney office.

Sydney, New South Wales, Australia

Managing Partner: Coles (1 year) Volkswagen Group Australia (5 years) and Westpac (2yrs).Management of large, complex teams (30+) across multiple disciplines, across Syd and Melb.Development of strong, long term brand and retail platforms. Champion of award winning creative - including 2 Gold Cannes Lions (Volkswagen and Sydney Opera House) and 15 Lions. Key contributor to the transformation of the Volkswagen Customer Experience.Owner of executive and senior client relationships. Strong forecasting, profitability management and contract negotiations. Successful growth of existing clients and rebuilding key relationships and agency review scores. Proven success in pitching and winning new business. Strong leader of Agency Culture, including the DDB Mentor programme & Graduate programmes.

Successfully lead and won the pitch for Tourism Australia in 2008. As Global Business Lead I managed teams in 10 regional DDB offices, across Nth Asia, SEA, UK, Europe, Nth America & NZ. I lead the development of TA's long term brand platform, three global brand campaigns and the roll out of integrated campaigns across 22 markets in 17 languages. As global lead, I also developed global working processes for agency and client, and managed Client-Agency contracts and reporting globally.Highlights: Mumbrella's Favourite TV Ad (2012), IAB Best in Show and Gold for Social Media Marketing for 'Making Tracks' (2011). DDB Employee of the Year (for the 2nd time) in 2008.

Sydney

Management and growth of a large, integrated account group, including:VisitBritain: Advertising, Digital and Direct Marketing campaigns. AVJennings: Brand and retail advertising, direct marketing and online campaigns.

Sydney

Senior client lead and team leader on a range of clients:• VisitBritain: Brand advertising, co-op marketing, direct marketing, Digital • Woolworths Financial. Services: Launch and marketing of WISH Gift Card (ATL/DM/ Online) • Konica Minolta: Brand advertising and BTB Direct Marketing• Dell Computers: Managed the regional Agency transition from Euro to DDB • Unilever: Trade marketing, branding and design for new products • Arnott’s Snack Foods, Wrigley’s, Johnson & Johnson.Highlights: DDB’s Employee of the Year in 2005. Paco Award winner – awarded internationally across the DDB Group (72 countries) for world’s best practice in integration and teamwork (2005).

London, United Kingdom

London, United Kingdom

Sydney

Westpac, MasterCard and The Wine Society

Sydney, Australia

Sydney

Sydney

Bachelor Of Business, Marketing, Distinction

Education record