Mandy Wong

Mandy Wong Email and Phone Number

Manager, Customer Proposition Marketing @ Zurich Insurance
Kuala Lumpur, MY
Mandy Wong's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
About Mandy Wong

Results-oriented Digital Marketer with 10+ years of experience in developing and executing strategic campaigns that drive product sales and customer engagement. Proficient in digital marketing and efficiently managing marketing campaigns while demonstrating exceptional time management skills. A strong communicator who thrives on collaborative discussions and readily shares ideas and perspectives.

Mandy Wong's Current Company Details
Zurich Insurance

Zurich Insurance

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Manager, Customer Proposition Marketing
Kuala Lumpur, MY
Website:
zurich.com
Employees:
45683
Mandy Wong Work Experience Details
  • Zurich Insurance
    Manager, Customer Proposition Marketing
    Zurich Insurance
    Kuala Lumpur, My
  • Zurich Insurance
    Manager, Product & Digital Marketing
    Zurich Insurance May 2023 - Present
    Kuala Lumpur, Malaysia
    Responsibilities:- Develop impactful marketing campaigns via digital and traditional channels to drive product awareness, customer engagement and revenue growth. - Managed end-to-end product launches, coordinating cross-functional teams for seamless execution and generate leads for sales conversion. - Track and analyse campaign performance metrics to make informed decisions that improved ROI and customer engagement. - Design and execute engagement activities via social media, website and email to develop strong customer relationships. - Ensure a collaborative environment and providing guidance to achieve marketing objectives while promoting growth of a team member. - Effectively manage campaign budget within given resources while maintaining campaign quality and reach. - Maintain consistent brand messaging across digital platforms to ensure recognition and market positioning.Achievements:- Strategically managed the launch of 3 new products, resulting in a 25% increase in overall sales within the first quarter.
  • Zurich Insurance
    Assistant Manager, Product & Digital Marketing
    Zurich Insurance Aug 2018 - Apr 2023
    Kuala Lumpur, Malaysia
    Responsibilities:- Ensure the alignment of all developed marketing collaterals with brand guidelines, as well as adhering to the regulations set forth by Bank Negara Malaysia and other relevant authorities.- Effectively manage project deliverables and communications with stakeholders, ensuring projects are completed within established timelines and budgets.- Conceptualize themes and messaging for digital content and marketing materials to enhance customer interaction.- Perform comprehensive post-campaign evaluations to assess the outcomes and effectiveness of all campaigns, utilizing insights for continuous improvement.- Develop questionnaires and conduct online surveys to conduct customer research and gain insights into their needs.Achievements:- Successfully planned and executed a minimum of 3 new product launches and 5 customer campaigns annually.- Played a pivotal role as a key team member in the rapid rollout of the Customer Loyalty Programme within just 2 months in 2020.
  • Line Plus Corp
    Digital Sales & Marketing
    Line Plus Corp Aug 2016 - Jul 2018
    Kuala Lumpur, Malaysia
    Responsibilities:- Digital / social media platforms to drive user engagements, brand loyalty and market share- Implementing campaign / event with existing clients to engage LINE users- Planning and executing digital marketing campaigns for interactive user engagement - Digital outreach with other business or partnerships to drive brand market share- Keeping abreast of the latest sales & marketing information and competitor activities to recommend necessary tactical actionsAchievements:- Planned & executed a 1-month on-ground activation with Pavilion KL (one of our partners) at their mall to drive users engagement in year 2017- Coordinated & executed ad sales campaign in both LINE Malaysia & LINE Singapore
  • Tgs Enterprise Networks
    Executive, Regional Marketing
    Tgs Enterprise Networks Nov 2015 - Jul 2016
    Cyberjaya
    Responsibilities:- Plan, organize and execute promotion events locally or regionally such as customer event with partners, road shows, exhibition or other in-house activities- Responsible to monitor marketing funds granted by partners and utilize the funds in relevant marketing activities with aims of elevating the branding of both parties- Conduct customer satisfaction survey for each region in order to improve service quality and retain existing customers- Monitor traffic across all digital platforms eg website, social media as well as prepare and produce content for newsletter on monthly basisAchievements:- Organized an annual company event for 6 days 5 nights with a total of 30 participants across the region
  • Golden Screen Cinemas
    Executive, Box Office Marketing
    Golden Screen Cinemas Apr 2015 - Oct 2015
    Damansara Jaya, Selangor
    Responsibilities:- Seek for promotional partners and organizing promotions within a cinema or regionally to market GSC Cinemas in all aspects- Ensure success of GSC promotional events by liaising closely with relevant departments and authorities, supporting all marketing programmes, communication promotional activities to cinema managerial and crew members- Promote promotional event digitally at all GSC platforms eg Website, Facebook, Instagram, E-Poster and Mobile AppAchievements:- Planned and executed marketing events eg Cinema Anniversary, School Holiday Road Show etc- Planned, managed and monitored social media contest eg Box Office Giveaway or Blockbuster Movie Contest
  • Rockwills International Sdn. Bhd.
    Assistant Manager, Pr & Communication
    Rockwills International Sdn. Bhd. Jul 2012 - Feb 2015
    Old Klang Road, Kuala Lumpur
    Responsibilities:- Update website content and monitor company website traffic through Google analytic - Plan and execute social media contests as well as build branding awareness via digital content- Plan and organise annual company events and CSR Programme- Plan and manage yearly marketing budget for PR & Marketing activities Achievements:- Organized the first CSR Programme in year 2014- Organized media lunch, company annual dinners and company annual events
  • British Council
    Project Coordinator
    British Council Jul 2011 - May 2012
    Universiti Teknologi Malaysia
    Responsibilities:- Plan and manage the project by organising seminars / conferences for food waste management between British Council and Ministry- Organize a visiting trip to United Kingdom (UK) for 6 days with government representative - Compose a report on the details of food waste management after the project endedAchievements:- Organized & executed UK visiting trip with Minister from Ministry of Urban Wellbeing, Housing and Local Government and minute all the meetings

Mandy Wong Education Details

Frequently Asked Questions about Mandy Wong

What company does Mandy Wong work for?

Mandy Wong works for Zurich Insurance

What is Mandy Wong's role at the current company?

Mandy Wong's current role is Manager, Customer Proposition Marketing.

What schools did Mandy Wong attend?

Mandy Wong attended Universiti Putra Malaysia, Universiti Malaysia Sabah.

Who are Mandy Wong's colleagues?

Mandy Wong's colleagues are Cristiano Miguel, Julia Karbe, Leonor R, Paula Puente Muñoz, Javier Escuder, Cfa, Josep Pujol Samper, Luis Jhonny Vera Guacho.

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