Pinist is a brand consulting and digital services firm to provide integrated marketing strategy and implementation solutions to consumer-good brands. Clients we served including illy Coffee, Martini, Ferrero Roche, Kinder, Roca and etc. Acted like the GM of the firm. I was in charge of both business performance of the firm as well as the daily administration management, which includes recruitment, payment, P&L and projects management.

Strategically Planning: Set business strategy for site traffic and performance via digital campaigns, media buy and search engine management (SEM). Controlled P&L for online business and site performance. Developed yearly business plans and exceeded the sales target by 12% in first year.Leadership and Management: As the project owner, coordinated with different departments different as regional financial, global IT and league team for business planning and led development phase of… Show more Strategically Planning: Set business strategy for site traffic and performance via digital campaigns, media buy and search engine management (SEM). Controlled P&L for online business and site performance. Developed yearly business plans and exceeded the sales target by 12% in first year.Leadership and Management: As the project owner, coordinated with different departments different as regional financial, global IT and league team for business planning and led development phase of Speedo China Official EC Site. Fully in charge of the Speedo Official Site EC business afterwards and set commercial rules for operating strategy.Developed strategic business planning skills and awarded Pentland Global Reward as a star staff. Show less

Fast fashion Dept. was a newly established department of Belle international with low-end women footwear brands, and 15MINS is the first of them.Responsible for developing yearly marketing plan and marketing budget, media buying, promotion plans and headlines; seasonal shooting of key visuals, catalog designing and visual merchandising; weekly in-store sale and promotion plans and related posts designing. In charge of PR events, digital campaigns and new social platform like Weibo/WeChat… Show more Fast fashion Dept. was a newly established department of Belle international with low-end women footwear brands, and 15MINS is the first of them.Responsible for developing yearly marketing plan and marketing budget, media buying, promotion plans and headlines; seasonal shooting of key visuals, catalog designing and visual merchandising; weekly in-store sale and promotion plans and related posts designing. In charge of PR events, digital campaigns and new social platform like Weibo/WeChat. Finalize and analyze membership sales reports weekly and monthly.Using one and half year to make this new brand easier to recognize by public. Modifying the communication plans according to the brand position, and renew the brand image as well. Developing the marketing related financial reports and membership weekly sales report to control ROI. Achieving the marketing related KPIs. Show less

As one of three "2009 Shanghai Ogilvy Fellowship"(3/600), I took part in the related training and rotation in Ogilvy Advertising, PR and One in the past half year. On April, 2010, got the position as account executive in Ogilvy & Mather Advertising. During the period, main task is to work on all Ferrero praline chocolate products communication related jobs, esp. for Ferrero Rocher. Deliver creative work for BTL part (leaflet, POP, package, brand book) and ATL part (TVC, prints, advertorial and… Show more As one of three "2009 Shanghai Ogilvy Fellowship"(3/600), I took part in the related training and rotation in Ogilvy Advertising, PR and One in the past half year. On April, 2010, got the position as account executive in Ogilvy & Mather Advertising. During the period, main task is to work on all Ferrero praline chocolate products communication related jobs, esp. for Ferrero Rocher. Deliver creative work for BTL part (leaflet, POP, package, brand book) and ATL part (TVC, prints, advertorial and OOH). Also, provide 360°activity proposals for important festival in order to build Ferrero as a high-end brand in the mass market.Responsible for daily communication and creative work delivery. Assistant on digital and PR communication planning. Also, provided competitor review and other reports as daily work. Good at commercial wording, once involved in brand book/ADV/leaflet copy writing and well received by clients.Started to serve Ferrero on my own by 2010.8 and won the trusts of clients. During the time, not only reached the KPI drafted by client, also over-fulfilled the revenue target of Ogilvy by 30%. Got a good command of using both English and Mandarin during the daily practice and understood about marketing activities. Show less