Senior Vice President, Sales and Marketing
Bering Time
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Director Of Sales, U.S.Bering Time Jan 2019 - PresentUnited States• Newly created position to introduce and launch the Bering brand into National Accounts and Specialty Retailers• Implemented sales presentations resulting in new business launches in the first 3 months with new channels of distribution• Ecommerce business launched in 6 weeks:o Macys.com, JCP.com, Kohls.com, Walmart.com, Zales.com, ShopHQ.com, Zebit.com, Belk.como Amazon U.S. coordinator for the Brand image, product launch initiatives, and sales directives Increased Buy Box % from 39% BB in 1st half of 2019 to 73% BB in 2nd half of 2019 • JC Penney Puerto Rico 6 store launch resulted in 51% ST in 7 weeks / Results secured launch for U.S. stores in 2020• Establish sales reporting data procedures to ensure YOY tracking, calendar events and profitability plans• Responsible for in-store visual presentations and brand standards by ensuring effective implementation of visual direction• Proof and edit all social marketing posts for the U.S. marketplace sites; Bering.com, Facebook, Instagram• Work with all marketing partners creating National, regional and trade advertising for U.S. market
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OwnerThe Soccer Locker, Llc Nov 2006 - PresentStarted as a retail store business specializing in Soccer footwear and apparel, equipment and accessories. Currently running independent uniform distribution and with customization for local leagues. Supply field equipment and accessories to schools, leagues and organizations in local area. Corporate branding shirts for trade shows, sales meetings and point of sale.
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Senior Vice President Of SalesGeneva Watch Group Mar 2018 - Dec 2018Greater New York City Area -
Director Of Sales, TimepiecesGlobal Brands Group (A Member Of The Fung Group) Jul 2017 - Feb 2018Greater New York City Area -
Vp Sales, National AccountsBulova Jul 2014 - Jun 2017New York, New York● Highly engaged top revenue sales executive responsible for 16 national accounts / $34M sales planned revenue○ Amazon, Belk, Bon Ton, Boscov’s, Costco, Houzz, JC Penney, jcp.com, Lord & Taylor, Overstock, Sam’s Club, Sears, Stage Stores, VLC (drop ship vendor), Zappos and 3P selling platform on Amazon.○ National, Regional, Specialty and Online, digital and social concentration● Working with company’s strategic sales plan to analyze and execute brand distribution based on key trends from analysis● Representative sales on internal team: Development of Product Life Cycle / created sales, style projection grid● Chair of Compliance Team - actively working bi-weekly data for progress of MAP compliance and clean channel distribution● Mentored, engaged, challenged and appreciated staff of 4 - 2 Account Executives, 2 Associate Account Executives● Involved and attended all international and US industry trade shows; Basel Fair, JCK Show -
Global Category Sales SpecialistBrunschwig & Fils - Division Of Kravet May 2010 - Jul 2014New York, NyManufacturer of Luxury Decorative Fabric, Wall Coverings, Trim and FurnitureLocated in New York City flagship showroom in the D&D Building*Work with clients to select and research products for projects*Coordination of shipments from 2 distribution centers*Work collaboratively on orders with cross functional teams i.e. Finance, customer service and operations to produce sales *Track and maintain customer orders*Notify procurement needs to purchasing / planning*Update all territory orders with lead times, minimums, and terms of sales *Made Regional training coordinator for all upgrade and maintenance training of Oracle operating system. Work in all three company showrooms - Kravet - Lee Jofa - Brunschwig & Fils, and in the Stamford, CT showroom.
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Territory Representative - ConnecticutCrossroads Trading Jun 2009 - Jun 2010Independent Sales Representative in Connecticut for the Luxury Home Decor and Lifestyle Industry.*12 Luxury lines - developing, managing and selling business through independent retail and specialty accounts.*Coordinate photo shoots, trade shows, advertising proofs and customer communication with product lines*Selling to specialty gift shops, catalog, museum, jewelry, and Judaic stores. Holiday specific and online retailers.*Major Lines carried: Michael Aram, Julia Knight, Comptoir de Famille, Arthur Court, Portmeiron & Pimpernel.
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M.Z. BergerVice President, Sales Feb 2006 - Jun 2007Long Island City, NyManufacturer of Proprietary, Private label, Licensed Watch and clock productAlso employed with firm from February 1998 - November 1999*Major account focus: Target / Target.com increased volume $900,000 in first year for a 38% overall growth.*Weekly product analysis of SKU's to determine fill rate, and product flow from overseas vendors and expanding markets *Successfully approached and won license contract for IZOD by offering exclusive product, business plans and strategies supported by marketing initiatives to support launch and growth*Team member involved in re-launch of national brand SHARP with upscale trendy and technical watch line.*Appeared live on ShopNBC for watch "hours" as company personality.
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Vice President Sales & MarketingAdvance Group Inc. / Geneva Watch Group Dec 1999 - May 2005Long Island City, NyManufacturer of Proprietary, Private label and licensed watch, clock & writing instruments*Major account management through comprehensive product offerings sold across a variety of distribution channels, price points and brands.*Recruited to develop a presence in Mid-Tier account distribution*Tremendous sales growth in key licensed brands: Mudd & X-Games*Created "brand" strategies for the marketing and production of licensed, private label and mini clock brands creating specifications and guidelines for each category. *Worked extensively to develop all collateral and brand image strategy.*Built excellent relationships with licensed partners to insure cross merchandising opportunities which included all advertising placement, point of sale and marketing materials.
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Gruen Marketing CorporationVice President Sales May 1984 - Dec 1996New York, NyManufacturer of Proprietary, Private label and Licensed Watch ProductManaged the implementation of Gruen and licensed designer brand watches with special events and promotional sales marketing.*Coordinate all sales and implement programs for firms leading clients.*Primary accounts included department stores, mail order, TV Networks and specialty stores.*Hong Kong buying experience - working with vendors and merchandising team in planning of product development from concept through presentation to customer.*Company personality to do live, on air selling of product for HSN and QVC.*Management member involved in IPO.
Mandy Bitetto Education Details
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Johnson & Wales UniversityJewelry Retail Management
Frequently Asked Questions about Mandy Bitetto
What company does Mandy Bitetto work for?
Mandy Bitetto works for Bering Time
What is Mandy Bitetto's role at the current company?
Mandy Bitetto's current role is Director of Sales, U.S. at BERING Time.
What schools did Mandy Bitetto attend?
Mandy Bitetto attended Johnson & Wales University.
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