Director Of Content Marketing
Current• Co-manage brand strategy and company image with VP of Marketing, including day-to-day responsibilities of both.• Review branded and private label category performance and create brand strategies that support sales growth. • Develop new brand and channel strategies with integrated marketing support and promotional activity. • Management of Marketing Budget, including tradeshow and promotional spending.• Manage agencies and consumer campaigns. • Enhance public relations to… Show more • Co-manage brand strategy and company image with VP of Marketing, including day-to-day responsibilities of both.• Review branded and private label category performance and create brand strategies that support sales growth. • Develop new brand and channel strategies with integrated marketing support and promotional activity. • Management of Marketing Budget, including tradeshow and promotional spending.• Manage agencies and consumer campaigns. • Enhance public relations to create brand and corporate awareness.• Manage, Upgrade & maintain brand presence and social media programs. • Support trade show strategy and execution. • Support package design and regulatory compliance. Show less