Mandy Boyd Email & Phone Number

Raleigh, Nc, Us

New York, Ny, Us

New York, Ny, Us

Teda, Tianjin, Cn

Asymchem is a global CDMO providing R&D and production services to the world’s top pharmaceutical companies with fully integrated solutions from discovery to commercialization. Establish and lead marketing department for the company’s western presence (N. America & Europe). Support China/Eastern market and subsidiaries as needed.• Formulate, lead and execute marketing strategies and tactics• Responsible for creating and maintaining consistent branding and messaging• Lead branding initiative to refine and define brand, core messaging and look/feel• Overhaul outdated website (in 2020) to meet western aesthetic, technical, and SEO standards• Conducted internal and external research and analysis to discover core differentiators• Drive content creation strategy, development and deployment to increase brand awareness• Construct and manage yearly 1.5M marketing budget• Organize and supervise over 40 events, including webinars, trade shows, networking events, and symposiums• Originate, plan and maintain advertising/media schedule inclusive of Google Ads, digital, print, and advitorials• Develop and grow social media platforms (Grew Linkedin followers 54% from 2021-2022)• Establish and maintain on-going relationships with supporting vendors• Serve as liaison between BD and Technical (Chemist) teams to develop supporting materials including brochures, presentations and thought-leadership contentIn this role I am most proud of how I was able to elevate the company's brand aesthetics and awareness - who is well known in its China-based HQ, but not in the majority of US or EU market. For an established company of over 20 years, their marketing was more like a start-up and through my experience, skills, and connections I was able to lay a solid foundation to support future strategies and growth.

Vancouver, British Columbia, Ca

Trianni, Inc. is a biotech company specializing in human antibody discovery platform technology. Their leading asset is a cutting-edge platform enabling efficient discovery of fully-human monoclonal antibodies. Established marketing role and executed strong marketing, creative, and strategic expertise to support company’s growth and business goals to increase awareness of company leading to its sale in 2020.Ideate, lead and oversee marketing & creative strategies• Spearheaded redesign of website to be more user-friendly and utilize SEO best-practice techniques• Developed and carried out extensive digital marketing strategy that included utilization of Google Ads, BingAds, contextual and dynamic advertisements, email and social media (internationally)• Curated email marketing plan, including list formulation and growth strategy• Lead content creation development and strategy to drive thought leadership and brand awareness• Formulate and manage marketing budget, reporting regularly to CFO• Created and executed marketing tactics that contributed to 20% increase in clients• Study industry trends to “stay ahead” of competitors, performing regular competitor analyses• identified and pitched new opportunities to grow company brand• Analyze and track marketing campaigns utilizing Google Analytics and monitoring/listening tools• Develop, monitor and analyze paid (PPC) campaigns on google, bing, twitter, linkedin, etc• Researched, implemented and manage CRM• Monitor online company’s online presence, strengthening client and media relationships, mitigate risks.

As an independent consultant, I have had the opportunity to work on a variety of projects from small one-offs to large-scale long-term engagements. Typical clients include small businesses or start-ups, but has also included large world-wide corporations in a variety of industries from florists, to software, to biotech and pharma.The most rewarding aspect of being a consultant is being able to "be a member" of a variety of types of businesses. When I agree to be a consultant for a company, I take stake in that company and their project. Their success is paramount.

Atlanta, Ga, Us

Oversaw and responsible for the overall quality of creative products and ensuring consistency in appearance and message. Produced all creative marketing media to support company initiatives and marketing goals. Collaborated with marketing and creative teams in writing creative briefs, copy writing, storyboarding and ideation of marketing concepts. Developed and led Creative team. Accountable for maintaining brand standards through coordination and the production of all corporate media for the brand of parent company, subsidiaries, private labels and vendor/partners. Provided support in developing marketing plans at the local and national level. Built and maintained relationships with marketing vendors and teams of partner companies to ensure the success of company marketing initiatives. By far the most satisfying aspect of my role as Art Director at Stock was developing and nurturing a creative team. Secondly, contributing to the overall marketing strategies of the company and implementing new processes was especially gratifying. My greatest successes were establishing a solid creative process workflow, enhancing the Stock (and subsidiaries) brand presence and managing large scale projects (including developing strategy). One of which consisted of developing the processes to acquire/create product image content for ecommerce website (80% of the site and 40,000+ products). With progressive thinking, I was able to recognize a gap in the original plan and develop a new plan that saved the company over $500,000.

Managed all creative projects from concept through execution. Created collateral, stationary, digital and print advertisements, business logos, marketing materials, info-graphics and PowerPoint presentations. Designed over six trade show booths, including an award-winning 20x30 modular booth. Developed conference specific collateral for over 30 conferences per year. Designed event invitations in HTML and print. Offered support in redesigning the website and intranet. Designed and edited videos, including storyboarding and script writing. Organized and directed video shoots. Assisted the Senior Director of Marketing in designing and implementing marketing strategies, and worked closely with key executives in designing a rebranding initiative. Manage and supervise contracted designers.While at PRA, the most fulfilling part of my role was collaborating on an international rebrand of the company. I also delighted in leading and managing a variety of creative projects, from collateral, and tradeshow booths to videos. As the first in-house creative in the organization, these are also my greatest successes.

Ba, Communication Design

Education record