Mandy Cech Email & Phone Number

Holland, Michigan, Us

Lead Boxed Water's digital presence and sales through owned channels and online marketplaces. Responsible for roughly 25% of company revenue. Reaching new audiences for the premium, lifestyle brand and building brand advocates. - Built and managed digital marketing team of both hybrid and remote workers. Ensure expectations are clear, coaching is frequent, and collaboration is second nature. - Leveraged first-party and third-party data to identify new customer journeys and product development. Created weekly, monthly, and quarterly reviews of performance and competitive landscape.- Developed brand positioning for new product launches and campaigns. Plans included 360 approach involving email, social, paid media, PR, and trade.- Evaluated partners and programs and developed KPIs for improvement. Led an agency switch that increase channel revenue by 43% year-over-year.- Annual forecast that continues a trajectory of 20-40% year-over-year growth within budget and profit margin targets. - Oversee online marketplaces, including Amazon.com, to manage catalog, competitive strategy, and operational efficiencies. Grew revenue 48% year-over-year.

Holland, Michigan, Us

Launched and led programs focused on retention, brand strategy, and marketplaces. Retention efforts include email, SMS, reviews, loyalty, and content. Key wins include:- Led transition to marketing automation system. Completed onboarding process and managed agency partner to execute email and SMS strategy. - Discovered opportunity and created roadmap to build online B2B program. - Gained leadership alignment to launch Boxed Water’s first program to collect customer reviews. Vetted software solutions, created program offers, developed customer response plan, and collected thousands of five-star reviews.- Earned and commissioned paid media placements in consumer publications. Top programs earned over 100M impressions.- Translate strategy into clear plans and allocate resources for long term needs. Bring in team members as needed to achieve success

Holland, Michigan, Us

Support ecommerce marketing efforts, including our own website and marketplace channels. Led PR relationships and seasonal campaigns. Key wins include:- Grew the Amazon marketplace channel to become Boxed Water’s largest customer, making up 60% of all ecommerce sales. Managed catalog, advertising budget, vendors, and overall strategy. - Built retention strategy around email campaigns and automations. Continuously tested to develop deeper audience insights.- Developed roadmap for ecommerce improvements and revenue growth.

Grand Rapids, Michigan, Us

Responsible for managing marketing efforts, including website management, copywriting, digital marketing, and advertising. Works with leadership team to identify and execute business initiatives. - Developed internal program to start content production and promotion. Within one year, saw an increase in website traffic by 80% and an increase in session duration of 50%. - Led Marketing efforts for launch of new springthrough.com. Shift included the move from a static website into an enterprise content management system. - Led the adoption of new digital marketing and sales software (HubSpot) for SEO research, blogging, social media, and email marketing. Served as the primary user and educated other team members .- Launched company's paid search campaigns to raise awareness around multiple lines of business.- Developed marketing plans through research, client personas, analytics review, and testing.

Responsible for creating and implementing marketing and communications plans to promote both Downtown Grand Rapids as a urban center and Downtown Grand Rapids Inc. as a progressive and community-oriented organization. - Wrote content and managed marketing activities around organizational projects, including promotions, events, and educational initiatives.- Organized multiple Downtown promotional campaigns within budget and doubled engagement in 1 year. Connected with 2,000+ people per promotion. Generated highest website traffic in 5-year site lifetime.- Launched the Downtown Grand Rapids Inc. brand through print and digital platforms. Utilized earned media attention to supplement marketing efforts and offset costs. - Managed media relations through press events, releases, and relationship building. Garnered and managed requests from local television, print, and radio sources in regards to DGRI programs. - Grew social media followings by 80% in less than 1 year.

Responsible for working with executive leadership to develop IT strategies and manage program solutions. Managed internal and external relationships with teams on-site, off-site, and offshore.- Project Lead for a $1.5 million software development project. - Served as the primary contact for customers, vendors, and government relations.- Initiated email surveys, one-on-one discussion, and group panels to obtain 46% customer response. - Created content architecture and copy for company’s first communications materials. - Built use case scenarios using rapid-prototyping software to define software requirements and validate software with end users.- Led QA testing to ensure that software met stakeholder needs. - Established a workflow process and documented all instructions and results in order to effectively guide the team to continued growth.

Bachelor Of Arts, Communication Studies, Spanish

Communication Studies