Mandy F. Email & Phone Number

Oxford, Gb

Oxford, Gb

Haddenham

Brand development: Modernised the Defaqto brand and its values to support the business strategy. Website creation: Investigated a new CMS to meet business needs and prepared a business case for senior management approval. Scoped, managed, built and created content for a new Defaqto website to maximise SEO. Managed stakeholders on progress, highlighting any challenges, delivering to deadline. Increased unique website visitors by 10%.Marketing plans: Developed integrated multi-channel digital marketing go-to-market strategy, creating content and producing webinars for lead generation and increase existing client value. Analysed the performance for continuous improvements.Project management: Managed suppliers to transform the office into a creative and vibrant place to work, creating a practical and achievable project plan to implement the changes in tight timescales. Managed the budget to make sure we were on track.Leadership: Set up a cross functional team, collaborating with colleagues to manage change, ensuring they were informed and engaged.CRM: Implemented Microsoft Dynamics 365 marketing automation to increase efficiency, designing customer journeys to deliver 1-1 campaigns to specific segments.Client management: Supported key Insurance and Comparison website clients to improve their acquisition and retention; developing tools to help clients maximise revenue, increase efficiency and improve compliance reporting.Research: Manage all research projects for the business including our brand awareness, managing agencies, communicating results and making recommendations to the business.

Banbury

I set up a new division of Aldermore Invoice Finance to launch and manage new products to support business growth, working with sales, marketing and operations.

Banbury

My role involved researching, designing and implementing new product propositions to meet existing client needs and generating new market opportunities including the launch of Flexidraft, Fuelcards, IT Finance, Selective Factoring and funding Football League Clubs.

Oxford, United Kingdom

I developed and implemented a strategy to make the Unipart Engine and Electrical products market leading by researching internal and external customers to identify product, price and service improvements. I analysed the market to identify competitors, product segments and growth opportunities.

High Wycombe

I created the current account, credit card and savings propositions for a new internet bank. The cahoot current account won the Moneyfacts award for best current account between 2001-2005. The cahoot Savings Account won The Guardian Best Savings Account in 2003.I redesigned the online customer journey, based on feedback, to improve the experience and increase completion rates