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•Produced weekly and monthly sales reports for 8 LVMH brands across Hong Kong and Macau in liaison with business and marketing heads; consolidated key data and aided in preparing the 3 financial statements•Analysed and conveyed the brands’ revenue drivers and emerging business trends; assisted the Head of Controlling in calibrating the FY22 budget, and the allocation of sales and operational expenses•Tracked daily news, conducted market research and peer analyses to present pandemic-related business impact reviews; facilitated business resilience and strategic planning during the pandemic•Developed a brand equity analysis for Christian Dior, which was used by the Head of Controlling for internal presentations

•Prepared sales, budgeting, and price index reports for 3 brands across 23 Asia-Pacific markets; analysed and communicated the brands’ monthly and quarterly regional performances•Facilitated competitive gap and market share analyses for Shu Uemura’s Q1’21 strategic evaluation; pitched and won approval to revise the product portfolio strategy to sustain a 40% lead over direct competitors•Liaised with the business intelligence team to adopt PowerBI dashboards for operations and reporting; hiked the dashboards' data coverage from ~70% to 92%, enhancing operational efficiency•Created deliverables for a newly acquired L'Oréal brand’s relaunch in the Greater China area; presented a digital marketing analysis of the local consumer culture and its competitive landscape for strategic planning