I've crafted strategies, concepts, storytelling, philosophies and vital messages for 175+ brands and campaigns so far in my career. As a Creative Director, Strategist and Communications professional, I help organizations express themselves with meaningful and impactful stories. I'm passionate about the rippling effects of brand, notable throughout all aspects of a company, driving culture, performance and future potential. From development (including company naming) to internal and external launches, awareness campaigns to extensions such as video, radio, traditional/digital advertising and tailored social media marketing through creative, unpaid approaches: My experience in shaping perceptions spans many industries.Over the past 12 years, I have garnered an excellent track record of approval rates, and a strong portfolio of measurable results and successes. Categories include:Travel & tourismFashion & apparelConsumer productsMunicipal government (infill, recycling)Nonprofits Environmental organizations (air, water, monitoring, recycling, forestry, carbon offsets)Recreational cannabis, national retailerHuman resourcesFitness (yoga, cycling)Health practitioners (associations, colleges)Indigenous community and interests Arts & culture Organic foodsHospitality ConstructionTechnology & communicationsProfessional associationsAwards showsLand development/homebuilders/infill Interior design & architecture Insurance & wealth management Economic development
Listed skills include Social Media Marketing, Copywriting, Creative Writing, Advertising, and 26 others.