Mandy Harrison Email & Phone Number

Boise, Id, Us

Develop and implement marketing strategies and integrated campaigns to enhance brand visibility, attract new customers, and build lasting relationships for Simplot Grower Solutions and the Innvictis brand.

Boise, Id, Us

• Led a high-performing marketing team in product lifecycle management, innovation, co-packer partnerships, brand management and sales training.• Directed annual planning process and activation plans in partnership with Marketing Operations and Sales Planning to achieve budgeted growth.• Developed and execute comprehensive strategies for 4 brands, including renovating and repositioning multiple brands to fuel growth.• Implemented market research and analytics to refine marketing strategies, enhancing competitive advantage and identifying innovation white space.• Created a tail management strategy to improve operational efficiencies, reduce costs, and optimize supply chain.Simplot Women’s Impact Network (WIN) - Founder/Member (2019 – Present)Started the conversation and organized the steering committee, program development and launch of the first women’s alliance group at Simplot. This ERG is the largest at Simplot today with over 500 members and was created from a place of personal passion and in response to the high demand of women seeking internal networking opportunities and connection that is focused on career growth, leadership and other areas of interest that are unique to women. Women's Foodservice Forum (WFF) - Simplot Ambassador (2019 – 2023)Nominated by leadership to lead Simplot’s women’s leadership program focused on accelerating the advancement of female leaders in the foodservice industry.

Boise, Id, Us

• Led a team of customer marketers and the implementation of go-to-market strategies for target customers (foodservice operators) and focus distributors (Sysco, PFG, US Foods) and priority segments.• Utilized data insights to develop a successful go-to-market B2B sales and marketing strategy, enhancing customer segmentation.• Developed brand positioning, product strategies, and selling resources for the Non-Commercial sales team, giving Simplot a new, dominant selling story for sellers to leverage in multiple touchpoints in their sales process (K-12, College & University, Healthcare)• Managed K-12 bid team, strategy and processes

Boise, Id, Us

• Marketing Manager for Simplot’s #1 brand in foodservice in terms of equity and market share• Product life cycle management for multiple Simplot categories that included cross-functional leadership of Operations, Sales, R&D, Quality Assurance, Regulatory, Culinary, Customer Service, Training, Demand & Production Planning, Finance, Digital & Customer Marketing• Development and execution of product category strategies, annual marketing plans, internal/external promotions, pricing action and sales training activities• Brand steward responsible for effective brand positioning, awareness, promotion and differentiation• Led growth and innovation through new product development, white space insights, cross-functional ideation, market research, quality and cost optimizations, marketing strategy, launch activities, selling tools and training• Developed online curriculum and on-site training for multiple product categories to onboard and train a new direct sales force (over 100 new sellers)• Owner of market research strategy (quantitative and qualitative) to understand customer needs and drive more informed brand decisions• Partner to creative agencies and research groups to develop and execute effective strategies, campaigns, and internal/external sales promotions that deliver ROI• Subject matter expert for category insights, competitive intelligence, crop cycle information, “how to sell” training content, product features & benefits, customer knowledge

Boise, Id, Us

• Responsible for marketing & communications content for internal/external audiences that promoted the Simplot company brand, key initiatives and news• Coordinated significant corporate events, enhancing brand visibility and stakeholder engagement

Boise, Id, Us

• Managed a strategic internship program, bolstering early talent recruitment and brand promotion.• Led social media initiatives, successfully increasing brand engagement and online presence.

Boise, Id, Us

• Coordinated high-level event planning and managed communications for the HR department.

Boise, Id, Us

Nominated by leadership to represent Simplot in the United Way Loaned Executive program to assist local companies with the implementation of their annual campaigns by acting as a spokesperson for United Way to convey the needs of the community, promote community involvement, and increase campaign contributions through presentations to employee groups, sharing best practices and campaign materials.

Fargo, North Dakota, Us

• Organized and facilitated customer-focused events for sales and their top John Deere customers • Company-wide communications lead for the RDO Wire (internal newsletter)• Responsible for market share reporting for the leadership team• Generated CRM documentation and training content for field sales• Trained salesforce on the new Sales Portal and CRM tool• Marketing support including promotions, direct mail and print/electronic collateral • Maintained marketing calendars for campaigns and product launch activities• Member of the RDO Community Responsibility Committee (CRC) that included employee volunteers focused on activities and events that reinforced RDO’s commitment to being a good corporate citizen and making a positive impact on the quality of life in the Fargo/Moorhead area

Digital Marketing Strategy

Bachelors, Business Administration