The minor Brand Management sparked my curiosity for strong brands: how they position themselves in the market and how this effects the consumer behavior. During my study, I wrote my thesis on this topic for HAN - Sport, Health & Management and Douglas.The next step in my career was my internship at Douglas, which resulted in my first job at the beauty retailer where I specialised into social media, event management, set up the Douglas Beauty Team and created marketing plans and activities for well-known beauty brands. As a next step, I started as Marketing Manager at L - founders of loyalty, where we created marketing activities which set the standard. As Medior Strategist at Crossmarks we helped retailers and brands by answering strategic questions to become the retailer and brand of today and tomorrow.In my current job as Marketing Manager I combine my knowledge and skills.