I oversee all marketing initiatives for the company, including content creation, social media, email, and Google Ads. - Attracted a new client whose project brought in 10 times our annual revenue via organic SEO.- Quadrupled web leads and monthly pageviews.- Changed, added, and combined website copy to lift SEO rankings, many keywords going from positions in the 40s to positions 1-5. Grew total ranked keywords from around 60 to over 3,500.- Acquired new backlinks and… Show more I oversee all marketing initiatives for the company, including content creation, social media, email, and Google Ads. - Attracted a new client whose project brought in 10 times our annual revenue via organic SEO.- Quadrupled web leads and monthly pageviews.- Changed, added, and combined website copy to lift SEO rankings, many keywords going from positions in the 40s to positions 1-5. Grew total ranked keywords from around 60 to over 3,500.- Acquired new backlinks and recovered lost links.- Project managed three complete website redesigns.- Create and deliver segmented and general email marketing.- Design and host webinars; coach fellow presenting employees.- Serve as website manager in keeping content, plugins, etc. fresh and up-to-date.- Relaunched the social media channels with consistent branding. Show less

I worked on the Change Communication Team which provided clear communication about change to managers and employees throughout the Retail Lending Services division of PNC. My colleagues and I were in charge of a weekly newsletter to employees, weekly messages to managers, facilitating monthly change calls to managers, maintaining web pages on the employee intranet, and peer reviewing procedures. Learned the basics of change management.- Updated existing and created new communication… Show more I worked on the Change Communication Team which provided clear communication about change to managers and employees throughout the Retail Lending Services division of PNC. My colleagues and I were in charge of a weekly newsletter to employees, weekly messages to managers, facilitating monthly change calls to managers, maintaining web pages on the employee intranet, and peer reviewing procedures. Learned the basics of change management.- Updated existing and created new communication vehicles to deliver change information- Trained fellow team members- Designed and presented lunch and learns about different facets of Policies & Procedures- Earned white belt in Six Sigma Show less

I managed the Content and Social Media team, which oversaw website content, public relations, and social media efforts. I wrote everything from product descriptions to ad copy to lengthy blog posts related to the promotional products industry, marketing, and business. I was editor-in-chief of the blog, along with overseeing and evaluating the company content strategy. I also maintained a monthly column on an industry-leading magazine.I directed the company social media accounts and… Show more I managed the Content and Social Media team, which oversaw website content, public relations, and social media efforts. I wrote everything from product descriptions to ad copy to lengthy blog posts related to the promotional products industry, marketing, and business. I was editor-in-chief of the blog, along with overseeing and evaluating the company content strategy. I also maintained a monthly column on an industry-leading magazine.I directed the company social media accounts and created written and visual content for them all. I worked closely with my team and the Marketing Director to develop goals and then social media strategies to make sure that those goals are met.My job evolved to also serve as the company's media contact. I pitched stories and press releases to local and national media outlets and online communities. I responded to media requests and and give presentations about the company at public events.My technical skills include:Microsoft Office: Excel, PowerPoint, Word, OutlookAdobe Creative Suite: InDesign, PhotoshopSocial Media: Facebook, Twitter, Pinterest, Snapchat, LinkedIn, YouTube, Tumblr, Instagram, Vine, Google Plus, Buffer, HootsuiteOther Programs and Skills: WordPress, Basic HTML, Mac/PC Show less

Create written and visual content for all company social media platforms. Monitor social media accounts, including developing and executing social promotions. Write compelling copy for product descriptions, email marketing, and articles on the company blog and third party blogs. In June 2013 I was promoted to assistant manager of my department, and in November 2013 I was promoted to manager.

Update product pricing, status, and information on the administrative side of the website. Write blog posts for company’s promotional products blog.

Customer Service: Worked at the front lanes, guest services, sales floor, and Starbucks departments with a focus on quality customer service. • Promoted to a training position (2010); mentored and trained new workers

Organize, sort, memo, and file permission requests; work closely with the literary agent to learn about the publishing business.

Run meetings, offer creative advice, workshop articles to develop writing skills, edit articles, create artwork, layout the magazine once a term (3 times per year), organize printing with printers, develop and present budgets.

Help fellow students develop creative and mechanical writing skills, revise and proof papers, assist in the creation of paper topics and introductions.

Assist patrons in finding articles/materials, check materials in and out, prepare materials for library use, shelve library materials, check in electronic and paper journals.

Worked for the Quality Assurance department in creating a records retention document for all document types at the facility. Coordinated with personnel across departments and disciplines to create a centralized document for all managed records.