Mandy Kraynik Email and Phone Number
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I am a driven professional with an entrepreneurial mindset and 15+ years of leadership experience in the dietary supplement industry. I am known for driving operational excellence by developing/outlining strategy roadmaps to implement change and drive innovation toward sustainable revenue growth and overall productivity increase. I have been able to interpret complex issues and find connections to facilitate agile and purposeful decision-making.Being an impactful leader, I am recognized for leading and mentoring diverse high-performing teams and overseeing development and launching of products. I am a strategic problem-solver with a proven aptitude to cultivate partnerships with customers and enable market adoption. As a transformation champion and turnaround expert, I have an exceptional talent for spearheading and executing complex projects through successful completion within budgetary constraints. Leveraging best-in-class communication skills, I find myself an expert in providing oversight and strategic guidance to senior management.A few of my career highlights include:• Performed as VP, Innovation at Nature’s Way, and enhanced gross sales annually by 2-3% through disciplined stage gate process, utilization of design thinking, identification of ingredient trends, and building of a consumer-driven product pipeline.• Spearheaded creation of process development team to support efficiency, productivity, and costs associated with manufacturing processes, including the transfer of new technology and products to commercialization.• Played a vital role as VP, General Manager (Integrative Therapeutics), such as reaching revenue goals while cutting product portfolio by 60% and driving sales effectiveness, delivering 50% of revenue from top 10 products within the portfolio.• Sustained 10% CAGR through disciplined strategy implementation and management. “Creativity is thinking up new things. Innovation is doing new things.” – Theodore Levitt
Allergy Research Group
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PresidentAllergy Research Group Jan 2024 - PresentSouth Salt Lake, Utah, Us
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Vice President Innovation And Business DevelopmentNature'S Way May 2019 - Dec 2023Green Bay, Wi , UsAppointed as VP of Innovation to achieve desired revenue growth objectives across all business units, along with supporting development of gummy production capabilities. Build and coach cross-functional teams, including engineering, operations, brand, planning, and selling. Support start-up of commercial gummy production during COVID, ensuring our ability to meet highest commercial volume while delivering high-quality product. Anticipate and mitigate technical issues to maintain commercial production and innovation opportunities. Collaborate with C-level executives on demand and supply chain strategies, product pipeline development, production capabilities, opportunities, and risks. Play critical leadership role in implementing, executing, and communicating business transformation. • Utilized broad organizational experience and relationships to report directly to Chief Strategy and Operations Officers.• Played a vital role in transformation of Product Development team through coaching and mentorship to convert from reactive service organization to proactive innovation leaders.• Utilized business analytics, evaluated and turned consumer/shopper trends into commercial opportunities, and nurtured valuable partnerships throughout organization to expand Innovations’ influence.• Achieved >80% on-time delivery of new product releases during COVID, with an average launch duration of seven months; fastest delivery of five months with the introduction of zinc gummies, delivering more than $2.5M in sales.• Increased gross sales annually by 2-3% through disciplined stage gate process, utilization of design thinking, identification of ingredient tends, and building of a consumer-driven product pipeline.• Spearheaded creation of process development team to support efficiency, productivity, and costs associated with manufacturing processes, including transfer of new technology and products to commercialization. -
Vice President, General ManagerIntegrative Therapeutics Oct 2015 - May 2019Green Bay, Wi, UsDirected all aspects of business unit operations, including defining and implementing operational strategy and processes. Conceptualized and enacted a growth strategy for the business unit, notably implementing an e-commerce strategy. Monitored performance to identify issues and propose solutions. • Successfully introduced e-commerce (Amazon) strategy, enabling patients to transition to post-care, maintaining customer lifetime value without undercutting practitioner business. • Achieved revenue goals while cutting product portfolio by 60% and driving sales effectiveness, delivering 50% of revenue from the top 10 products within the portfolio.• Sustained 10% CAGR through disciplined strategy implementation and management. -
Vice President Sales And MarketingIntegrative Therapeutics Jul 2010 - Oct 2015Green Bay, Wi, UsPromoted from Director of Marketing to Vice President of Sales and Marketing for outstanding performance. Planned and directed sales and marketing activities in the business unit while ensuring the creation and enforcement of efficient operations and cost-effective systems to meet current and future needs of the broader organization. • Succeeded in raising CAGR by 9.7% through the formulation and execution of strategies.• Elevated new products and innovation by 40% through the development and promotion of new products.• Improved sales by 30% through creation and deployment of marketing and sales strategies, including launch and execution of direct marketing program for practitioners via investment in Customer Relationship Management System.• Drove EBIT contribution through portfolio rationalization and reallocation of existing budget.
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Director Of MarketingIntegrative Therapeutics Jul 2008 - Jul 2010Green Bay, Wi, UsLed brand transformation, developed, and implemented new product development strategy, and supported senior sales management strategy development and execution.• Developed organizational design to support marketing, innovation, and physician education programs to support new master brand, including direct-to-physician and distributor partner programs.• Enhanced company performance by introducing first to market new products which served as a foundation of future growth strategy.
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Marketing ManagerIntegrative Therapeutics Apr 2005 - Jul 2008Green Bay, Wi, UsManaged a wide range of marketing duties, such as executing campaigns, project management, creating stakeholder networks, and supporting senior management decision-making. • Led a successful marketing department consisting of four members to boost engagement and elevate brand image.• Executed unification of four sub-brands into one master brand across portfolio of 400+ items.
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Business Development And Scientific/Quality AffairsEuropharma, Inc Apr 2003 - Apr 2005Green Bay, Wi, Us -
Product Development Project ManagerEnzymatic Therapy Feb 2003 - Apr 2003
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Product Development Project SupervisorEnzymatic Therapy Mar 2002 - Feb 2003
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Product Development Project FacilitatorEnzmatic Therapy Jun 2001 - Mar 2002
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Quality Assurance Raw Material Senior CoordinatorEnzymatic Therapy Sep 1999 - Jun 2001
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Laboratory TechnicianCherney Microbiological Services, Ltd. Jul 1998 - Sep 1999Green Bay, Wi, Us
Mandy Kraynik Skills
Mandy Kraynik Education Details
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University Of Wisconsin-MadisonMedical Microbiology & Immunology -
Uw Oshkosh Mba ProgramMaster Of Business Administration - Mba
Frequently Asked Questions about Mandy Kraynik
What company does Mandy Kraynik work for?
Mandy Kraynik works for Allergy Research Group
What is Mandy Kraynik's role at the current company?
Mandy Kraynik's current role is President | Driving initiatives toward revenue generation via innovative technologies, product management, and thought leadership..
What is Mandy Kraynik's email address?
Mandy Kraynik's email address is ma****@****pro.com
What is Mandy Kraynik's direct phone number?
Mandy Kraynik's direct phone number is +192046*****
What schools did Mandy Kraynik attend?
Mandy Kraynik attended University Of Wisconsin-Madison, Uw Oshkosh Mba Program.
What skills is Mandy Kraynik known for?
Mandy Kraynik has skills like Nutrition, Wellness, Healthcare, Supplements, Marketing Strategy, Team Building, Product Development.
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