Mandy Kraynik Email & Phone Number

South Salt Lake, Utah, Us

Green Bay, Wi , Us

Appointed as VP of Innovation to achieve desired revenue growth objectives across all business units, along with supporting development of gummy production capabilities. Build and coach cross-functional teams, including engineering, operations, brand, planning, and selling. Support start-up of commercial gummy production during COVID, ensuring our ability to meet highest commercial volume while delivering high-quality product. Anticipate and mitigate technical issues to maintain commercial production and innovation opportunities. Collaborate with C-level executives on demand and supply chain strategies, product pipeline development, production capabilities, opportunities, and risks. Play critical leadership role in implementing, executing, and communicating business transformation. • Utilized broad organizational experience and relationships to report directly to Chief Strategy and Operations Officers.• Played a vital role in transformation of Product Development team through coaching and mentorship to convert from reactive service organization to proactive innovation leaders.• Utilized business analytics, evaluated and turned consumer/shopper trends into commercial opportunities, and nurtured valuable partnerships throughout organization to expand Innovations’ influence.• Achieved >80% on-time delivery of new product releases during COVID, with an average launch duration of seven months; fastest delivery of five months with the introduction of zinc gummies, delivering more than $2.5M in sales.• Increased gross sales annually by 2-3% through disciplined stage gate process, utilization of design thinking, identification of ingredient tends, and building of a consumer-driven product pipeline.• Spearheaded creation of process development team to support efficiency, productivity, and costs associated with manufacturing processes, including transfer of new technology and products to commercialization.

Green Bay, Wi, Us

Directed all aspects of business unit operations, including defining and implementing operational strategy and processes. Conceptualized and enacted a growth strategy for the business unit, notably implementing an e-commerce strategy. Monitored performance to identify issues and propose solutions. • Successfully introduced e-commerce (Amazon) strategy, enabling patients to transition to post-care, maintaining customer lifetime value without undercutting practitioner business. • Achieved revenue goals while cutting product portfolio by 60% and driving sales effectiveness, delivering 50% of revenue from the top 10 products within the portfolio.• Sustained 10% CAGR through disciplined strategy implementation and management.

Green Bay, Wi, Us

Promoted from Director of Marketing to Vice President of Sales and Marketing for outstanding performance. Planned and directed sales and marketing activities in the business unit while ensuring the creation and enforcement of efficient operations and cost-effective systems to meet current and future needs of the broader organization. • Succeeded in raising CAGR by 9.7% through the formulation and execution of strategies.• Elevated new products and innovation by 40% through the development and promotion of new products.• Improved sales by 30% through creation and deployment of marketing and sales strategies, including launch and execution of direct marketing program for practitioners via investment in Customer Relationship Management System.• Drove EBIT contribution through portfolio rationalization and reallocation of existing budget.

Green Bay, Wi, Us

Led brand transformation, developed, and implemented new product development strategy, and supported senior sales management strategy development and execution.• Developed organizational design to support marketing, innovation, and physician education programs to support new master brand, including direct-to-physician and distributor partner programs.• Enhanced company performance by introducing first to market new products which served as a foundation of future growth strategy.

Green Bay, Wi, Us

Managed a wide range of marketing duties, such as executing campaigns, project management, creating stakeholder networks, and supporting senior management decision-making. • Led a successful marketing department consisting of four members to boost engagement and elevate brand image.• Executed unification of four sub-brands into one master brand across portfolio of 400+ items.

Green Bay, Wi, Us

Green Bay, Wi, Us

Bachelor Of Science - Bs, Medical Microbiology & Immunology

Master Of Business Administration - Mba