Manage small business operations, implementing streamlined processes and fostering a culture of organizational excellence. Drive business growth through innovative marketing approaches, resulting in increased brand visibility and client acquisition. Committed to continuous professional development, aligning services with the latest trends in organization, productivity, and small business management.Additionally, this role includes freelance consulting services with expertise in SEO copywriting, social media strategies, and WordPress website revisions, catering to sectors including finance, construction, and real estate.

Create and manage compelling content across various platforms, including social media channels, email campaigns, website, and marketing materials. Develop and generate reports to facilitate data-driven decisions, ensuring strategic alignment with company goals/objectives. Provide exemplary customer service support through social channels, addressing inquiries, concerns, and feedback to enhance customer satisfaction. Key Contributions: •Executed communication initiatives and fostered effective teamwork by collaborating on special projects and daily deliverables. •Continuously improved communication strategies for increased effectiveness by staying abreast of industry trends/best practices.•Deployed strategies to enhance engagement, brand awareness, and customer loyalty, measured by key performance indicators. •Served as the official spokesperson for Imo's Pizza, boosting brand messaging and PR through numerous media appearances.•Assumed added roles in copywriting and editing, enhancing the impact of email campaigns, blogs, and website content.

Offered freelance consulting services with expertise in SEO copywriting, social media content creation and strategies, blog writing and editing, as well as WordPress website revisions.

Contributed to the success of over 20 local clients spanning diverse industries such as medical and industrial fields as a copywriter and editor. Collaboratively crafted and edited compelling cross-channel marketing content, working with strategy teams and clients to articulate resonant brand messaging. Enhanced online visibility and search rankings for clients by implementing Yoast Search Engine Optimization (SEO) plugin.Key Contributions: •Translated concepts into fully functional WordPress websites for clients by collaborating with a multidisciplinary team.•Employed strategic thinking and creative flair to develop content that communicated clients' key messages and unique value propositions.•Executed comprehensive content packaging, ensuring a cohesive and compelling narrative across various marketing materials.

Developed and executed dynamic editorial content strategies for prominent clients including Delta Faucet Company’s Inspired Living, Staples, and PetSmart. Led the creation of lively and innovative custom editorial content, encompassing articles, infographics, slideshows, and more, tailored to meet the unique needs of each client. Adapted to diverse client requirements and maintaining a high standard of editorial excellence.Key Contributions: •Provided editorial assistance across various accounts, ensuring high-quality and consistent content delivery.•Conceptualized, wrote, and edited engaging stories, utilizing a keen understanding of brand identity and target audience.•Produced compelling, optimized, and data-driven content in partnership with high-performing cross-functional teams. •Contributed to the overall success of the editorial team by consistently meeting deadlines and exceeding client expectations.

Oversaw content for Rawlings Sporting Goods' digital and print platforms, managing multiple brand websites and catalogs. Led social media and corporate marketing efforts, crafting engaging content and ensuring a consistent brand voice across channels. Coordinated with the marketing team to align activities with organizational goals, focusing on messaging consistency. Led marketing team for successful execution of projects.Key Contributions: •Managed internal and external press releases, ensuring accurate and compelling communication to diverse audiences.•Cultivated an active social media community, contributing to increased brand visibility and positive customer engagement.•Implemented data-driven strategies to enhance Rawlings' online presence, optimizing content for improved effectiveness.•Fostered strong relationships with internal teams, external partners, and stakeholders for seamless collaboration. •Contributed to marketing campaign development, aligning initiatives with company objectives and values.

Developed editorial calendars and strategic plans for digital content marketing, aligning with organizational goals. Managed diverse content channels, including publications, blogs, videos, websites, CRM campaigns, and webinars. Collaborated cross-functionally to integrate marketing initiatives with overall business strategies. Supported development of a digital presence, positively impacting overall marketing performance. Key Contributions: •Elevated brand awareness through targeted social media strategies and successful management of multiple profiles.•Enhanced customer relationships via effective CRM campaigns, leading to increased satisfaction and retention.•Spearheaded impactful webinars, expanding the company's digital presence and showcasing industry expertise.•Provided expert consulting services, offering valuable insights to optimize marketing communication strategies.•Played a key role in improving brand recognition and market positioning through effective consulting.

Led end-to-end management of four publications, overseeing creation, editing, photography, and design. Explored and implemented strategies for integrating digital platforms into the publication strategy, including online newsletters, e-books, and interactive content. Monitored the effectiveness of publications through feedback mechanisms and data analysis, adjusting strategies as needed to improve communication impact. Key Contributions: •Set a Guinness World Record with a successful April Showers Personal Care Item Drive, gathering 1.6M items. •Achieved annual savings of over $15K by successfully merging adult and member publications. •Executed a strategic social media campaign that contributed to 40% increase in online traffic.

Lead proposal services writer for the marketing department of an international construction company writing and editing pre-qualifications and proposals. Created strategic content for projects in the building/healthcare, automotive, manufacturing/food & beverage, energy/industrial, water/wastewater, and heavy industrial/special projects (mining) markets. Provided support to these markets by preparing presentations and writing promotional copy.Tasked with the management of all trade show-related activities including booth shipments, registration, and arrangements.

As Managing Editor, it was my job to oversee the daily operations and production of a 144-page full-color monthly magazine with a 40,000+ circulation. I was responsible for choosing and editing stories, working with authors, planning editorial calendar and proofreading copy as well as working with graphic designer and printer. I served as photo editor of BMW Owners News and assist with preparation of content for BMW MOA Web site (www.bmwmoa.org).*Covered industry events (Dealer Expo, motorcycle tours, conferences, etc.) as required.*Represented the BMW Owners News and BMW MOA at various rallies, events, and shows in America and Europe.*Planned, organize and photograph small regional events and the National Rally each summer.*Gave seminars at the National Rally, and work with rider education efforts for BMW MOA members.

Tabulated and edited the results for the 2005 "Best of St. Louis" competition for the Riverfront Times. Assisted with band and venue reviews and wrote a column for the Unreal section.

As an editorial intern, it was my responsibility to review entertainers, conduct interviews and write features for Relevant Magazine. During my time there, I was able to interview singer/songwriter Kate Earl and publish several features.

Gained valuable experience working under daily deadlines and reporting on police, fire, court and various other topics. Collaborated with a small team of reporters to complete packaged stories. Tasks included daily writing for AP style, copy editing, and proofreading. Established strong relationships with local government and court representative, universities, and other community organizations.Key Contributions:Contributed 7 front-page stories to a single daily issue of the newspaper.Captured photographs for front-page stories.

*Critiqued Lexington venues and bands for entertainment column.One of my reviews of a local band was also featured in sister publication, Southsider Magazine.

Under the direction of John Lynch, I gained experience in Quark, InDesign, InCopy and wrote features for this monthly community magazine.

*Reviewed arts, including bands and music, while serving as On Tap Editor for entertainment guide.*Served on Editorial Board and contributed to election coverage in district elections.*Voted "Favorite Kernel Writer" for 2004 by readership.