Mandy Deboer Email & Phone Number

El Segundo, Ca, Us

- Stood up the Digital Commerce personalization strategy from infancy into a multi-pronged and continuously evolving program- Experimenting with targeted shopper experiences & offers using:- Segmented demographics, personas, and product propensity with 3rd party data (Epsilon, Neustar)- Geographic & competitive targeting using 1st party data - Real-time shopper behavioral targeting using zero party data (clickstream, Tealium)- Premier subject matter expert on all aspects of eCommerce promotional offers - Defined, built, and executed the eCommerce promotional offers strategy & catalog of capabilities - Supervise the Digital Commerce offers team, touching every aspect including strategy, calendar, front & back end capabilities, site experience & messaging Previous projects - - Product Owner of the Omni-channel Agile Squad: - Up-front new customer self-selection option in the Online Call Center menu routed prospects to agents more quickly, driving tens of thousands of incremental sales YOY- Built the infrastructure & onsite landing pages to bring paid search fully in house, saving the company 3M/year - New web tools such as an interactive product recommendation quiz & agent call-back scheduling opened new lines of sales communications- Supervisor of the Site Optimization team: capabilities roadmap, AB testing & personalization, campaign & promotional offers execution Transitioned to DIRECTV as part of the divestment from AT&T in August 2021

Dallas, Tx, Us

- Single point of contact for all aspects of online offers-Business case development, cost vs. lift modeling, audience definition/analysis, prioritization of offer constructs- Wrote a holistic suite of repeatable offer constructs to showcase the new no-contract STREAM product-Cross-trained a support resource to lead seamless execution of all Video offers in the online channelAccomplishments: -$200 reward card offer pulses throughout Q3/Q4 2020 contributed to 13% Video channel share for Online-AT&T TV Idle Cart closer offer trial drove 10%-15% sales conversion lift in 2020-Launched inaugural AT&T TV programming add-on offers – NBA League Pass included & HBO Max included

Dallas, Tx, Us

-Stood up the “Offer Incubator” to jumpstart targeted offer trials, drive sales, and reduce offer cost-Offer business case development, cost vs. sales lift modeling, audience definition and analysis-Drove eCommerce priorities for the new CPOP product/offer platform in support of the AT&T TV product launch-Led ongoing maintenance and optimization of the legacy ATG platform supporting DIRECTV sales -Defined eCommerce business requirements for the front- and back-end of the site with Product and UX teams-Owned the offer capabilities scrum team, managed $1.2M budget (2018)-Oversaw end-to-end offer execution across online channel; reported on offer sales performance-Supervised 2 contractor project managers, who supported offer execution and offer capabilities build out Accomplishments: -Executed iterative reward card flash sale events (6% - 17% lift)-Drove offer urgency by developing a countdown timer tool (4% lift)-Development and launch of evergreen Saved Cart (10% conversion lift) & Idle Cart closer offers (15% lift)-Led the successful build out of promo code & auto apply offer capabilities -Enabled AT&T TV offer capabilities including online reward cards and existing Wireless/Internet cross-sell offers

Dallas, Tx, Us

-Owned the current customer Movers buy flow experience on att.com and directv.com-Partnered with enterprise Retention Marketing team on Movers advertising, offers, and functional capabilities - eCommerce Mobile flow conversion analysis, gap identification, capability optimization, industry best practicesAccomplishments: -From July to November, increased Movers flow conversion rate from 31% to 42%-From March to June, drove overall Mobile buy flow conversion rate from 17% to 23%

Dallas, Tx, Us

Lead Producer, March 2014 - March 2017-Team Lead role managing all aspects of acquisition daily updates on att.com -Request intake, assignment, and workload capacity planning for a team of 5 Senior Digital Producers -Responsible for ensuring att.com aligned with broader eCommerce and Marketing strategies-Collaborated with leadership on team resource planning and new hire interviews -Ensured hand-off of functional site enhancements for sustainment on att.com-Led the att.com front end integration for the July 2015 DIRECTV mergerSenior Producer, February 2013 - March 2014-Executed a high volume of quick-turn projects for daily launch on att.com for internal eCommerce clients-Cross-functional management of content writing, design, front end development, QA, release management -Leveraged JIRA + Confluence tools to manage process documentation, project calendar, cost, and resource SLAs-Proficiency in CMS platforms, product catalog, site architecture, and deployment mechanisms -Began as a contractor; hired as a full time AT&T employee within 6 months (August 2013)

Seattle, Wa, Us

- Executive assistant to the Marketing Director; cross-team administrative and communication liaison - Supported the North America Coffee Partnership brands (Frappuccino, Doubleshot, Refreshers, Iced Coffee) - Created and maintained Go-To-Market campaign calendar on behalf of marketing product owners- Managed product sampling events, including vendor oversight and inventory distribution- Wrote and optimized Point-Of-Sale Marketing process for Sales, Brand, and Shopper Marketing stakeholdersAccomplishments:- Managed NACP brands pop-up experience at Starbucks’ annual Global Consumer Products conference - Led the college campus sampling program; delivered thousands of samples at dozens of universities nationwide- Drove the account setup & launch of an NACP box.com site to strengthen inter-company collaboration

Redmond, Wa, Us

- Promoted to Marketing Manager position at Allytics HQ, following Microsoft Bing contract wrap-up- Account management for Microsoft B2B Services division- Business development: client pitch decks, copywriting for the company website, community outreachAccomplishments:- Stood up Allytics social media communications hub in Hootsuite- Cross-trained in web content editing and Google AdSense SEO management

Redmond, Washington, Us

- Managed administrative tasks for 3-5 executives, including calendar, travel, expenses, and team events- Social media and paid digital campaign oversight for Bing and MSN - Brand event execution and cross-functional coordination, across digital, advertising, PR, onsite production - Relationship manager for high-profile Entertainment industry partners and creative agenciesAccomplishments:- Created an expense monitoring tool for $60M digital/social media budget- Sundance Film Festival Park City, 2012: Co-managed planning and onsite execution of 5-days of events - Food Network South Beach Food & Wine Festival Miami, 2012: on-the-ground sponsorship manager- Launched and edited monthly Digital team newsletter