-Researching, writing, editing, and producing engaging and practical content for UNICEF Parenting-Conducting keyword research and developing content strategy-Developing SEO workflows and best practices-Conducting digital analytics reports to monitor content performance and identify areas for improvement-Gathering and analyzing user feedback and insights to inform editorial and UX decisions, including A/B tests-Supporting the development and optimization of advertising on platforms including Google and Meta-Supporting the promotion of global parenting content on UNICEF’s global social media channels-Supporting capacity building activities related to UNICEF Parenting for UNICEF Regional and Country Offices

-Wrote, edited, and produced content for UNICEF Parenting-Maintained content calendar -Monitored SEO and optimized strategy through ongoing audits and keyword research-Gathered and analyzed user feedback and insights to inform editorial and UX decisions-Developed content for marketing campaigns

-Assigned, edited, and published roundups for Verywell Health, Verywell Fit, Verywell Mind, and Verywell Family -Used marketplace knowledge and SEO tools such as Google Analytics and SEMrush to adjust editorial strategy -Managed a robust team of freelance writers and onboarded high-quality new contributors as needed-Updated the top health, fitness, and family articles monthly to improve user experience and boost rank-Tracked and reported Verywell commerce content performance

-Assigned and edited articles for WeightWatchers magazine and WeightWatchers.com-Wrote articles for WeightWatchers magazine and WeightWatchers.com-Coordinated Drupal-based production for the US site-Assisted with SEO optimization of all WW.com content-Developed new approaches to content strategy-Collaborated closely with Product teams to support content efforts and backlog across all platforms-Worked with editors to handle production and QA for all content, ensuring they met deadlines and were measured against KPIs-Managed the editorial budget for WeightWatchers.com, WeightWatchers magazine, and WeightWatchers cookbooks-Shepherded all editorial and digital freelance contracts from initial application to completed payments

-Managed day-to-day content publishing workflow for WeightWatchers.com-Coordinated CMS-based production for the US site-Managed the editorial budget for WeightWatchers.com, WeightWatchers magazine, and WeightWatchers cookbooks-Shepherded all editorial and digital freelance contracts from initial application to completed payments

-Assisted the WeightWatchers magazine editorial staff in all aspects of day-to-day operations-Researched topics relevant to our readers in numerous medical journals-Interviewed experts for health, fitness, and nutrition articles-Wrote for the WeightWatchers editor's blogs 'The Daily Feed' and 'Off the Page'

-Researched and wrote print and digital content for clients ranging from start-ups to Fortune 100 firms-Developed daily social media posts for clients-Analyzed and assessed clients’ social media performance -Assisted design team with the layout of InDesign pages

-Assisted the Public Relations department with client communications-Fine-tuned English language press releases-Drafted campaign proposals-Conducted research on potential new clients