Mandy Robertson Email & Phone Number

Washington, District Of Columbia

Grow corporate partnership, sponsor, exhibitor, and ticket revenues, execute highly successful and profitable conferences, special events, board meetings, and training programs. Through effective leadership, collaboration, strategic planning, and negotiation events continue to grow in size and profitability.Revenue and Financial Management:•Direct the financial management of all events, membership revenue, and operations•Develop budgets, evaluate cost saving opportunities, and investigate new revenue sources•Create and sell corporate partnership, sponsorship and vendor participation plans and manage fulfillment requirements•Manage accounting functions and outside accounting firm•Establish financial sales and sponsorship goals; track and report progress•30% increase in ticket sales•73% increase in exhibitor and sponsor revenueStrategic Planning: •Build event strategic plans; develop mission and vision; determine goals; generate standards•Research industry trends; evaluate competition; assess target audience needs•Formulate event staffing and volunteer requirementsContract Management:•Negotiate and analyze all contracts including multi-year for venues, corporate partners, and vendors to maximize profit, exceed organization goals, and mitigate risk; negotiate addenda to improve contract deficiencies•Direct negotiations, create executive briefings containing clear and concise recommendations, and propel the implementation of initiatives.•Overhaul RFP process incorporating strategic, growth, and profitability goals to generate improved terms and conditionsProject Management:•Direct all events, implement project management strategies to ensure prioritization•Create and supervise event calendars, workflow schedules, and assignment deadlines•Lead team members, volunteers and contracted staff throughout planning and execution via comprehensive communication of responsibilities, expectations, and deadlines•Formulate processes to improve efficiencies

Arlington, Virginia

•Develop, organize, coordinate and manage the Sea-Air-Space Exposition, the largest maritime exposition in the United States hosting over 15,000 registrants and over 250 exhibiting companies annually.•Manage all other corporate and membership events to include Board of Directors Meetings, Annual Convention, and special events.-Responsible for the financial management and revenue generation through sponsorship packages, event tickets, and exhibit sales; develop budgets; set financial goals; track progress-Determine vendors and contractors; negotiate contracts; evaluate performance-Review accounts receivable and accounts payable-Responsible for the strategic plan-Research industry trends; evaluate competition; determine target audience needs-Set mission and vision; determine goals-Develop the overall marketing plan; manage the event brand-Develop event theme and marketing materials-Create, control and disseminate event messaging-Determine marketing avenues, negotiate contracts, create and manage the marketing schedule-Oversee the Military Outreach program-Meet with senior government and military leaders to create content-Coordinate speakers and special guests; provide logistical support for high level government officials and military officers -Oversee and manage all event logistics to include staff travel, housing and assignments; contracted event space; audio visual, internet, electrical requirements; catering, décor and entertainment contracts; and speaker travel and housing-Manage volunteer efforts•Develop a Meetings and Event department by creating position descriptions, interviewing and hiring appropriate applicants-Build an effective team through onboard training, goal setting, ongoing evaluations, and providing clear direction in task assignment and responsibilities-Evaluate employee performance; determined compensation and promotion eligibility

•Develop, organize, coordinate and manage the Sea-Air-Space Exposition, the largest maritime exposition in the United States hosting over 12,000 registrants and over 200 exhibiting companies annually.-Responsible for the financial management and revenue generation through sponsorship packages, event tickets, and exhibit sales; develop budgets; set financial goals; track progress-Determine vendors and contractors; negotiate contracts; evaluate performance-Review accounts receivable and accounts payable-Responsible for the strategic plan-Research industry trends; evaluate competition; determine target audience needs-Set mission and vision; determine goals-Develop the overall marketing plan; manage the event brand-Develop event theme and marketing materials-Create, control and disseminate event messaging-Determine marketing avenues, negotiate contracts, create and manage the marketing schedule-Oversee the Military Outreach program-Meet with senior government and military leaders to create content-Coordinate speakers and special guests; provide logistical support for high level government officials and military officers -Oversee and manage all event logistics to include staff travel, housing and assignments; contracted event space; audio visual, internet, electrical requirements; catering, décor and entertainment contracts; and speaker travel and housing-Manage volunteer efforts•Manage additional corporate events•Support all membership events

Event Planning/Sales*Host high level guests including First Lady Laura Bush, Secretary Rice, Bush Cabinet members, foreign Presidents, CEO's, D.C. Officials*Personally coordinate with U.S.S.S. Agents to meet all security requirements including secure entrances, safe holding rooms, security sweeps, creating restricted areas and providing the information for background checks*Personally meet with the various key personnel; coordinate efforts*Manage stage décor, lighting effects, special audio-visual requirements and catering orders*Assign the conference center staff duties*Personally escort high level guests to the conference center*Organize, coordinate and manage up to 200 conferences per year*Generate proposals, provide site inspections and host planning sessions for potential clients*Execute all room, audio-visual equipment and food/beverage contracts; coordinate with multiple vendors*Supervise weekly staff meetings*Audit all vendor invoices, execute client billing and work with Federal procurement offices for purchase orders*Update and manage client survey; share results with the staff*Achieved a 99%-100% client satisfaction ratings for 2005 through 2008*Streamlined client relations program to maximize the return on investment*Responsible for booking and coordinating 39% of the meetings resulting in 74% of overall revenue*Responsible for 8% growth in 2006 sales, 32% for 2007 and stable sales in a declining 2008 market*Average 34 new accounts representing 33% of external sales*On average, 56% of new accounts requested conference dates for future eventsMarketing*Develop annual marketing plan*90% of referrals are word of mouth*Manage advertising budget and ad placements*Plan and design direct mail piecesGeneral Duties*Act as General Manager in his absence*Process payroll, accounts payable, accounts receivable*Serve as the Conference Center Safety Champion*Create executive reports/loading dock schedules for AED

Event Planning*Coordinated sixteen Integrated Science and Technology Open Houses during the 2001/2002 and 2002/2003 academic years *Designed invitations and handled mass mailing arrangements*Designed and managed online registration*Coordinated parking, shuttle and signage arrangements*Assisted with CHOICES, a three-day campus-wide orientation program for admitted students, hosting 2,500 to 3,500 students and parents per day*Recruited student volunteers and assistants*Scheduled entertainment and talent*Assisted in facilities logistics, served as an event floater*Managed problem resolution*Conducted post event evaluationMarketing*Recruitment Travel*Planned and coordinated all travel arrangements*Managed 147 college fairs (similar to trade shows); meeting with between 500 and 1,000 prospective students and parents at each fair*Set up and operated exhibit booth; selected exhibit décor; participated in development of marketing materials*Conducted 62 high school visits, meeting with between 30 and 80 students per visit resulting in improved quality of applicants*Marketing efforts increased applications 50%Daily Admissions Duties*Spoke before groups of up to 250 prospective students and parents*Conducted the initial review and evaluation of over 1,200 applications annually; completed reviews in advance of deadlines and assist with others

Masters Of Business Administration

Bachelor Of Business Administration, Management