Mandy Pearson Email & Phone Number

Texas, United States

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

Chicago, Illinois

Enablement:- Responsible for all enablement activities for an IBM internal portfolio management platform- Define enablement strategy and manage execution- Lead live seller enablement sessions (500+ sellers in attendance)- Develop marketing videos, recorded enablement demos, FAQs, 1 pagers, etc, to educate usersCommunications:- Evangelize portfolio management platform across IBM to increase usage and improve NPS- Notify product users of planned and unplanned system outages- Partner with seller communities to promote new product releases, new features, etc. - Author blogs to engage sellers - Manage user expectations for software functionalityProduct Development:- Collaborate with international team (design, engineering, community managers, content managers, end users) to define and confirm software design and business requirements- Plan, educate and manage software testing resources prior to deployments- Provide input for and test functionality of software=

Chicago, Illinois, United States

Managed, defined and executed content strategy for content relating to IBM's Analytics and Commerce SolutionsContributed to the definition of target buyers and relevant cohorts for each target role and application of persona-based buyer insights to design client engagement experiencesDefined content subject and type required to move customers through their purchase journeyOrchestrated cross functional content development, delivery and discovery activities by working with internal and external partiesCreated derivative content from the core messages delivered by industry and solution marketers such as web copy, ebooks, slideshares, presentations, SEO terms, blogs, tweets, and other content to be utilized sociallyPartnered with performance marketing to understand the effectiveness of marketing campaigns, assets, and messaging

Chicago, Il

Provided a single point of contact to all of IBM's sales and technical resources for 3 of IBM's distribution customers. Lead the strategy and development of the overall account plan and had primary responsibility for identifying opportunities and developing client-valued solutions involving multiple IBM products.Understands the client's organization and culture. Developed and executed a relationship plan to address both IT and line-of-business organizations, leveraging other subject matter experts, executives, and thought-leaders as needed to provide value to the client. Maintained a thorough understanding of the client's industry, including trends, financial measurements and performance indicators, business processes, and key client competitors.Education:- Completed 6 month Global Sales School training program, graduating with distinction- Completed intensive portfolio training in IBM Software, Systems, Services and Cloud offerings

Addison, Texas

SUMMARY ▶︎ RESPONSIBILITIES ◀︎➤➤➤➤➤▶︎ ACHIEVEMENTS ◀︎➤➤➤➤➤➤Educated internal stakeholders on Direct Marketing offerings by managing the end-to-end development of an interactive digital toolkitPartnered with vendors to create relevant digital content that improved Direct Marketing effectiveness across all Hilton brandsCollaborated with the Promotions team, brand and C-Level stakeholders to create pertinent messaging for the target audience of the Direct Marketing Toolkit

Fort Worth, Texas

SUMMARY ▶︎ RESPONSIBILITIES ◀︎➤➤➤➤➤▶︎ ACHIEVEMENTS ◀︎➤➤➤➤➤➤Created and administered digital consumer surveys to determine awareness of ancillary products offered by airlinesConducted market research to observe product offering trends within the airline industryAnalyzed research and survey data to provide the customer with marketing strategy recommendations as dictated by the market

Washington, D.C.

SUMMARY ▶︎ RESPONSIBILITIES ◀︎➤➤➤➤➤▶︎ ACHIEVEMENTS ◀︎➤➤➤➤➤➤Utilized key performance indicators to track store performance and set team and individual sales goals Executed monthly remerchandising initiatives by combining national directives with knowledge of local customer preferencesStudied trends and brand position to develop an understanding of the market and create relevant sales strategies

Bethesda, Md

SUMMARY ▶︎ RESPONSIBILITIES ◀︎➤➤➤➤➤▶︎ ACHIEVEMENTS ◀︎➤➤➤➤➤➤Built strong rapport with commercial real estate brokers to increase exposure of their listings Conducted property research to ensure that clean data was input into the CoStar database

Arlington, Virginia

SUMMARY ▶︎ RESPONSIBILITIES ◀︎➤➤➤➤➤▶︎ ACHIEVEMENTS ◀︎➤➤➤➤➤➤Analyzed customer subscription data to assist account managers in recommending new subscriptionsUtilized a CRM program to distribute e-newsletters to approximately 200,000 clients bi-weekly directors

Frisco, Texas

SUMMARY ▶︎ RESPONSIBILITIES ◀︎➤➤➤➤➤▶︎ ACHIEVEMENTS ◀︎➤➤➤➤➤➤Completed management training rotation to learn all facets of the companyConsistently strong seller in women’s shoe department

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Business Administration, Entrepreneurial Management

Activities and Societies: Career Council, Alpha Chi Omega