At EY, I guide a dynamic team focused on the nexus of marketing technology, strategy, data, and audience. Through a holistic approach, we bring data and technology together to supercharge our clients' MarTech investments and customer experience. We enable top-tier companies to engage their audiences more effectively and see tangible outcomes. Our strength isn’t just in analyzing data; it’s in translating it to drive smarter, innovative marketing technology strategies for our partners.Outside work, you can find me exploring Seattle and the world beyond with my husband and two kids. I'm also a Career Coach for Dress for Success Seattle, helping women achieve economic freedom through employment.Keywords: MarTech; Marketing Analytics; Audience Segmentation; Channel Strategy; Multi Channel Marketing; Advertising Analytics; Paid Media Strategy; Data Privacy; Adobe