Solely responsible for developing and executing all marketing and brand strategies and initiatives for four disparate companies. Responsible for brand and product messaging, product launches, and ensuring brand consistency for all companies nationwide. (Holding Company: SEF Energy; Oilfield Services and Manufacturing Companies: Downing, Applied Industrial Machining, and Oso Perforating).Key Accomplishments:- Defined brand identity for Holding Company (SEF Energy) and launched website in less than 3 months- In less than 6 months, I rebranded established nationwide wellhead manufacturing company (Downing) to leading oilfield services technology company. Solely conducted thourough brand audit using key identifiers to establish new logo and corporate messaging. Using this data, I worked with external marketing teams to build and launch new website, brand video, and corporate tagline. Organized internal brand launch for employees nationwide. - Branded an entire product line (Downing Freedom Series) that is now the flagship product line and differentiator for Downing. Developed collateral, videos, customer testimonials, landing pages, technical papers, campaigns and more.

Develop and implement the strategic framework to market 80+ online educational programs nationwide. Drive university and divisional enrollment goals through data analysis, strategic planning, budgeting, project management and cross-functional collaboration between divisional staff and university stakeholders.

As Marketing Manager, I was responsible for transforming the legacy marketing strategy and driving initiatives to align with corporate objectives. I spearheaded all lead generation, engagement and branding activities for multiple B2B and B2C products and was accountable for driving results and building brand awareness in the marketplace. I directed a cross-functional team of seven partner ad agencies and reported directly to the President of IT, Transport and Telecom Solutions. Selected Achievements:Led re-branding efforts to reposition the company as a trusted B2B technology provider. Responsible for agency selection/oversight, logo development, customer communications, collateral development, messaging strategy development and establishing an online presence.Directed strategic market entrance activities to deliver new B2C product to rural markets. Responsibilities included development and execution of branding and messaging concepts, storefront and collateral design, advertising strategy, community relations, and social media strategy.Managed events from concept to execution including annual employee meetings, trade shows, open houses, chamber events, and 2014 USGA Senior Open.Positioned company as community partner by supporting and networking with local chambers, managing philanthropic donations and activating Oklahoma City Thunder Basketball sponsorship.Launched cultural development initiative in conjunction with President and Human Resources Director. Led task force that resulted in a corporate belief statement and values system.Drove targeted lead generation and nurture campaigns using direct mail, email, newsletters, PPC and print advertising. Launched new website and social media presence on LinkedIn, Facebook and Twitter.Established marketing processes and methods for tracking ROI.

Supported the VP of Marketing in executing marketing activities including inbound lead generation campaigns, social media marketing, data analysis, and CRM management.

Direct management liaison between OSMA’s governing body and five association boards/committees. Maintained multiple vendor relationships, served as lead event planner for three annual conferences, and raised over $35,000 from successful fundraising initiatives.

Developed an on-site B2B service branch to implement a standardized workflow system. Recovered over $1 million in bad debt and reduced average days sales outstanding by 36 days within first year.