•Master franchisee of Taiwanese & Japanese F&B gourmets include YiFang Taiwan Fruit Tea, Meet Fresh, BOBO LABO, SAKImoto Bakery•Collaboration project management with potential partners to drive business growth •Coordinate the marketing promotions with external parties in order to drive sales•Strategy planning of product & market campaigns •Social media management

•Execute and develop CRM strategies for both online and offline channels.•Customer segmentation, buying behaviour analysis.•Promote upselling and cross-selling by usage activation and retention marketing, execute cross brand projects to achieve sales target and business goals.•Maintain brand positioning of being No.1 category leader, leverage on an online beauty platform Gratus to enhance customer experience journey.

Digital Marketing and CRM of Häagen-Dazs™•E-commerce, SEM, maintain e-shop and e-voucher system.•Social Media planning.•CRM & email marketing.•Support Business Development team in handling marketing promotion for corporate clients.

•Retail and F&B marketing of Japanese sweets provider Kotobuki Spirits Group - Sucrey Co.,Ltd & KCC Co.,Ltd. Built up a list of Japanese confectionery brands in Hong Kong including:-LeTAO小樽洋菓子舖;-Tokyo Milk Cheese Factory 東京ミルクチーズ工場;-Cow Cow Cafe by 東京ミルクチーズ工場•Responsible for all brands' launch preparation and execution, marketing promotion activities, PR and project management.•KOL, Influencer marketing•Social media marketing•Press release write up, maintain good relationship with media•Handling in-store display and POSM

•Responsible for an art project "Arts Oasis@Y Loft" at Youth Square, aimed at connecting the public and youth with the art and creative scene. •Connect creative units from local and overseas.

•Revamp and manage the online shop including website layout design, stock management, fashion styling and lookbook shooting.•Design shop promotional materials.•General shop operation support.

•Copywriting and content development on social media.