Marketing And Communications Manager
New York, Ny And Dallas, Tx
Marketing plan, strategy, budgeting, project management and tactical execution for more than 30 concurrent campaigns and programs. Lead on adults-only Social Science events, monthly family events, traveling exhibitions, 3D movies and Museum Shop. Reporting to key stakeholders about marketing learnings and success. Uses reporting and data to inform future campaigns and tactical activations. Management of third party vendors including digital agency, media buyer, web development agency, google grant vendor, photographers and strategic partners.Created "marketing moments" through public facing events around movie premieres, exhibition openings, and even scientific discoveries like a colombian mammoth. Objective of growing brand awareness and museum attendance by targeting various groups including moms, educators, tourism audiences, drive tourism, science enthusiasts and our favorite saying "the lifelong learner."Event Management | Google Adwords and Grant | Facebook and Twitter Growth | Google Analytics | Institutional Website SEO | Web Content | Brand Statements | Print Collateral | Brand Voice | Media Buys (Digital and Traditional) | Programming Partnerships | Onsite Merchandising