Mandy Meadows Email & Phone Number

Purchase, New York, Us

Leads the strategy and oversees activation of our CRM and Portfolio Digital Marketing efforts. Work with the Brand Teams, IT, Global Partners and our Digital Agencies to support the planning and successful launch of key initiatives to further accelerate 1st party consumer data acquisition.-Leads digital marketing activity across the PepsiCo Foods NA owned media ecosystem (Web, Email, Content Management, CRM/Loyalty and Data Acquisition)-Champion development of memorable digital experiences for consumers through owned channels (websites, mobile applications, etc.), building long-term relationships that ultimately lead to digital transactions-Leads SEO content development to increase organic visibility of our brands with consumers in search-Oversees PepsiCo Foods NA planning and activation in our NA CRM program, PEPSICO TASTY REWARDS (tastyrewards.com) and Frito-Lay Food Entertainment program FLVR (www.fl-vr.com)-Oversees website content updates in partnership with our offshore teams across all evergreen Frito-Lay brand sites through our Content Management System (CMS)-Liason with brand teams, agency partners and internal creative teams to develop bar-raising digital creative that will support and reinforce the equity of our Trademarks, their distinctive positioning and business objectives-Owns and maintains a content calendar for Frito-Lay evergreen brand websites-Responsible for PepsiCo Foods NA activation on the PepsiCo Digital Asset Management Systems , Content Engine and Digital Recipe Engines- Lead a highly driven dynamic team - Supports Digital Marketing related training and education for Frito-Lay Marketing Team- Leads development of CRM, email and content marketing strategies

Burlington, Massachusetts, Us

Oversees all digital marketing initiatives for KDP’s foodservice. Responsibilities include leading a high-performing team, optimizing paid search and display advertising through KDP first-party data to drive ROI for KDP brands and grow customer’s profit, enhancing customer relationship management processes, and consulting on best practices and optimizations for digital online ordering platforms and overall UX consumer experience.• Collaborated with QSR partner and employed SEM optimization, achieved an impressive 2.5% sales boost for Keurig Dr Pepper products. Analyzing key metrics, notably ROI, reinforces the effectiveness of our SEM initiatives.• Collaborated with a U.S.-based customer spanning 400 locations, focusing on expanding beverage sales and enhancing their digital ordering footprint through a strategic alliance with DoorDash®. This collaboration resulted in a remarkable 22% surge in beverage sales and a full 100% increase in in-app redemptions.• Team Leader - Fosters collaboration and support within the team through mentorship, cultivating a cohesive work environment.- Achievements - • 2022 Set the Standard Award Winner • Presenter, educator of Commercial and Omnichannel approaches to the whole Foodservice BU • Omnichannel Certified• Completion of the Signature Women's Leadership Program

Plano, Tx, Us

Leads all marketing efforts for Cinemark’s Food and Beverage/Merchandise department. Consults with senior stakeholders on the appropriate print and digital campaigns through the use of social media (paid and organic), digital marketing opportunities (website and targeted email marketing through Cinemark’s email program and loyalty program). Works closely with 3rd party partners to acquire partnership dollars to spend through Cinemark’s digital and social media opportunities. ● Consults senior stakeholders in the Food and Beverage Department by providing the right marketing solutions to help achieve their goals and grow concessions sales through digital marketing (social media, website, email) and print options for in-theatre.● Provides partners with coaching, feedback, and developmental opportunities and building effective teams● Successfully sells digital marketing campaigns with social media, email marketing and in-theatre print marketing materials● Provides marketing campaign strategies to vendors including Coca-Cola®, Mars/Wrigley®, American Licorice Company®, Dr Pepper and other clients with marketing opportunities through Cinemark’s digital channels including website, loyalty program, email, LCD menu boards at concession stands, and print materials.● Assist in driving acquisition investment strategy within the market and optimization of ROI on marketing spend● Maintains a forward looking six-month roadmap for partnership marketing● Owns client meetings including presentation development with PowerPoint and Adobe Creative Suite● Conducts strategy meetings within internal departments including outside partners for company goals to drive sales

Plano, Tx, Us

-Leads and manages Cinemark's customer loyalty program-Works within all areas of Cinemark's departments throughout the organization. -Works in tandem with the IT department on enhancements,and functionality-Works closely with Operations team and managers at theatres on the loyalty program-Works with Data & Analytics department to analyze data, deriving consumer insights and trends, applying information and creating promotions/revenue generating initiatives-Directing the functionality of the app as it relates to customer/user experience-Drive customer acquisition, development, and retention by creating focused efforts to build and communicate compelling offerings for our customers-Manages data and analytics applications-Manages customer fulfillment processes, measure and report results-Manages third-party agency for implementation and continued to support for the program-Design and delivers cross-channel communication strategies based on segmentation and customer experience-Develop and implement additional initiatives that grow the customer base, drive sales and traffic into theatres-Works and maintains relationships with movie studios and third-party partners-Oversees the creative of the loyalty program-Develops, executes and optimizes the communications strategy to raise customer awareness and comprehension of the program.

Plano, Tx, Us

-Participates in development of robust social marketing plan-Manages social media properties, including daily monitoring, posting, and content development-Develops other social media channels, including blogging and video-Blogger for Cinemark's brand-Identifies new opportunities for engagement with like-minded properties and brands in social networking spaces-Works in tandem with department executives to identify opportunities for optimal social/digital integration-Manages social media platforms (Facebook, Twitter, LinkedIn, etc.) to grow member base-Creates promotions to drive member growth and engagement among social/digital advertising programs-Enhances user experience with new products, fresh content, and platform enhancements-Works closely with movie studios on movie promotions-Works closely with other vendors within the company on social/digital promotions-Establishes ROI and budget to support overall social/digital strategy, leveraging partner brands-Trend identification, analytics, and optimization in social/digital media world-Manages website and digital initiatives-Manages website and internet advertising-Manages mobile media initiatives (apps, QR code initiatives)-Manage Cinemark's video advertising objectives-Digital Menu Board project manager-Marketing and Promotions project manager: point person for managing promotions with Marketing team-Food & Beverage Project Manager: point person for managing promotions with Food & Beverage department

Dallas, Tx, Us

-Web designer-Graphic designer-Website maintanence-Working together with web developer-Working closely to ensure all campaigns from print to web were consistent-HTML/CSS for newsletter creations

-Helps manage all social media (Facebook, Twitter and other social media devices) on all restaurant locations. -Consults with managers from restaurants on social media best practices. -Creates customized FBML for restaurant Facebook fan pages.-Works closely with the marketing department on brand consistency as well as parallel promotions and marketing goals across the web.

Irving, Tx, Us

-Website management: served as liaison between the University community and the marketing and communications department. Provided training to all content managers on the Content Management System (CMS). A provider on the University's visual and written communication and design standards with brand positioning, integrated marketing. Provided counsel and expertise to University clients to ensure that online marketing and communications tactics adhere to University's brand position and visual identity. -Website development and maintenance: Developed and maintained the University homepage and most level II pages, along with all University-level and other selected sites. Developed new promotional content for the homepage and other pages or sites as needed. Researched, written, and edited news and feature articles. Developed and/or directed the development of video, animation, or other enhancements for the Web and other online communications, including e-mail. Worked with web IT partners necessary for software or programming solutions needed. Social Media: Managed and created all social media outlets for the University. Focused on student and alumni interaction as well as managed promotional giveaways. Used social media tools to advance University's brand position.

Creating/Updating websites for companies.

-CSS Code, HTML Code directories and website for clients/KBTX's website.-Assist with implementation of new web advertisements.-Assisted with updating KBTX's new website.-Called local businesses in the community for ad sales.-Updated "The Buzz" and "Sports Page" daily.-Assisted with implementation of Social Networking sites.-CSS Coded/Java Script for Home Builder's directory.

Bachelor'S, Communications, English

High School Diploma