As the Assoc. Director of Digital Marketing at PepsiCo, I lead the strategy and oversee the activation of our CRM and Portfolio Digital Marketing efforts including major brands such as Cheetos, Doritos, Lays, etc. working with various internal and external partners to support the planning and successful launch of key initiatives to further accelerate 1st party consumer data acquisition. With 12+ years of experience in the marketing field, I have developed a specialty in all areas of digital and social media marketing, including data-driven consumer insights, omnichannel marketing, influencer marketing tactics including driving successful ROI metrics to increase purchase by 2.5%, ecommerce efficiencies, and web content management.My mission is to create memorable digital experiences for consumers through owned channels, building long-term relationships that ultimately lead to digital transactions. I have collaborated with several QSR and CPG partners to optimize paid search and display advertising, achieving impressive sales boosts and ROI for PepsiCo and our customers. I have also consulted with senior stakeholders in the food and beverage department of Cinemark, providing the right marketing solutions to help grow concessions sales through digital and social media opportunities and CRM/Loyalty acquisition tactics. I am passionate about building high-performing, cross-disciplined teams and delivering exceptional results.
Listed skills include Facebook, Social Media, Email Marketing, Online Marketing, and 46 others.