Mandy Perkins Email & Phone Number

Tampa, FL, US

Portland, Oregon, United States

• Support womens performance (yoga, running, training) brand and product marketing campaigns for the North American geo.
• In response to the increasing drop-out rate in sport of girls at the high school level, created a strategic activation plan across multiple teams that aligned with business objectives resulting in a 5-week master class.
• Serve as brand liaison with sports marketing for the integration of Nike running athletes into brand key moments and campaigns.
• Maintain relationships and manage contract obligations with external sport entities such as USATF.
• Leverage consumer insights, marketplace relationships, historical and third-party data to inform guide strategy and brand plans.
• Manage asset development and distribution across multiple channels.

Portland

• Supported product marketing campaigns that succeeded in optimizing both sell through and consumer affinity to the brand.
• Collaborated with Sports Marketing, global and territory brand, digital and retail brand teams to ensure a holistic brand approach.
• Drove the development of relationships, briefs and strategic marketing plans for North America Geo influencers and partners.
• Served as the liaison between Nike Running Brand and sports marketing with Nike professional running teams, driving day to day brand integration to support key category initiatives and moments while maximizing.
• In response to COVID-19, designed and owned a pivot strategy from the traditionally live Nike Cross Regionals and National Championship race programming to a 7-week digital high school cross country experience across.

Miami

• Designed and executed grassroots marketing community events that increased brand awareness and built consumer loyalty.
• Served as the point of contact for corporate teams at Nike WHQ, providing consumer insights, trends and influencers in the marketplace. Developed periodic reporting reflecting brand’s wins/opportunities, market trends.
• Identified and built relationships with key strategic brand partners, retailers and influencers while allocating product to stimulate the internal dynamics of the market, enhance the diffusion process and encourage.
• Pioneered Powered by Nike Running concept resulting in two weekly Nike Run clubs with 300-500 participants each activation.

Gainesville, Florida

• 2010-2013 SEC Academic Honor Roll
• 5 -time SEC Champion
• 2011 All- Regional Cross Country Honors
• 2010, 2011, 2012 NCAA XC Regional qualifier
• 2012, 2013 NCAA track Regional qualifier
• 2010, 2012 Cross Country NCAA National Championship qualifying team member

Bachelor Of Science, Telecommunications Management

Scholarship Athlete: Cross Country, Indoor Track & Field, Outdoor Track & Field Cross Country SEC Champions (2009, 2010, 2012) Track &.

International Baccalaureate (Ib) Program

• 4.5 GPA • International Baccalaureate Summa Cum Laude diploma recipient • Principal’s Award of Excellence • Spruce Creek High School.

Oxbridge Academic, Zoology/Animal Biology