Mandy Plugge Email & Phone Number

Diemen, Nh, Nl

Diemen, Nh, Nl

Ede, Gelderland, Nl

ShoppingTomorrow is the innovation engine and source of inspiration within digital commerce and an initiative of Thuiswinkel.org. In the annual program they conduct research into the most important trends and developments within different fields. What does the Loyalty expert group entail in this case? In this expert group, supported by data and research, we look for strategies that you can apply to capitalize on the (hidden) potential of an existing customer base. The chair(wom-)man is responsible for the progress and bringing together of the expert group, including all communication, organizing meetings and for delivering the result of the bluepaper.

Amsterdam, Noord-Holland, Nl

Looking for a professional for interim or freelance activities in the field of CRM, E-commerce, Loyalty, Email marketing and/or project management? Please, feel free to contact via DM or:✉ info@mandyplugge.nl Current projects:Interim Sr. Projectmanager Marketing, CRM & Digital at Hyundai Motor NetherlandsSuccesfull completed projects- Senior CRM Manager Campaigns for Hunkemoller- Projectmanager Digital & CRM for Hyundai Motor Netherlands- Advertising Manager for Hyundai Motor Netherlands- CRM Project Lead Benelux for ICI PARIS XL- CRM Marketeer for ICI PARIS XL- Project Lead Digital Transformation for SOS Kinderdorpen (interim)- Freelance copywriter for Tekstopdracht.nl, writing motivation letters en resumés - Freelance Digital Community and Project Management for Recruiters United- Freelance copywriter for Zoover BV- Manual 'How to write the best vacancies?' Including tips for SEO and online channels for SSH- Freelance Online Marketing Manager for Lead Tactics- Interim Product Owner SOS Kinderdorpen- Interim Online Marketeer for SOS Kinderdorpen- Interim Online Marketeer B2B for Schulinck (Wolters Kluwer)- Interim Online Campaign -& Project Manager for Start People

Sassenheim, Zuid-Holland, Nl

I am involved in the rollout, management and continuous optimization of the various platforms that Hyundai offers to its prospects and customers. Think of various websites as ou national brand website, the dealer websites, but also e-commerce tools such as ClicktoBuy, stock site and the loyalty platform myHyundai. For a successful rollout, I work closely with our European headquarters.In addition to the platforms, I'm is also actively involved in all other online touchpoints in thecustomer journey and, together with my Digital colleagues, I ensure that all availableinformation (Databases, data analyses, Customer Data Platform) is used as optimally as possible. Whether it concerns campaigns, events, marketing automation or 1on1 communication.Working with Jira, Confluence, Sharpspring, AEM, Basecamp, Dynamic Yield, Power BI, Google Analytics

Sassenheim, Zuid-Holland, Nl

I am responsible for translating the marketing and communication strategy into impactful national and local campaigns, in line with Hyundai's communication and brand policy. I use the full package of advertising, where I set up the campaigns together with agencies and produce Radio, TV and Digital communications with the aim of maximum impact. In this dynamic role at the intersection of media, brand, creation and campaigns, I ensure flawless coordination of various commercial projects, work closely with colleagues in the areas of Content, Events and digital and make sure the stakeholders are up to date. I manage media and advertising agencies, monitor the associated budgets, secure legal requirements and approvals, flight final campaign creatives, optimize as necessary, report on performance, and assess creative proposals based on brand fit and message, among other things. Next to national campaigns I coordinate the Always On campaigns to support national campaigns, dealers and sales support. In addition to national campaigns, I am responsible for local campaigns. Within that role I ensure that local initiatives fit within the overall marketing communication strategy.

From October till January 15th I’m enjoying my maternity leave.

Hilversum, Noord-Holland, Nl

As the Senior CRM Campaign Manager, I am managing an amazing international team of 4 (Junior) CRM Marketers & 2 interns and reporting into the Global CRM & Loyalty Manager. Together we work on the long-term strategic goal of creating an ‘effective & efficient contact strategy'. I’m responsible for the day-to-day management of all Campaign activities which are focused on the customer lifecycle (acquire, develop, retain & inspire) in 14 countries. Based on market intelligence, A.I. and other insights (from the different departments). We execute customer-oriented marketing campaigns and customer journeys via app and email (sign-up, welcome, Sales offers, retargeting, reactivation, Loyalty) for our different customer segments. Also I’m working on the HKM app strategy & email strategy, including growth, A/B testing, create new journeys and segments and set-up marketing automation. Working with Selligent, Google Analytics, Firebase, Jira, Notificare

Sassenheim, Zuid-Holland, Nl

As Advertising Manager a.i., I am responsible for all launch campaigns, dealer advertising and media buying for Hyundai Netherlands. Campaigns like Social advertising, eDM, banners, Out of Home, TV Commercials, etc. From briefing, to coordination between internal and external partners, planning, evaluation, budget and stakeholdersmanagement.

Sassenheim, Zuid-Holland, Nl

As a project manager I coordinate international projects related to the Digital & CRM team, that need to be rolled out locally. Including, coordination intern and extern (both national & international) and stakeholder management.Projects:Roll-out myHyundai, a renewed platform for the Hyundai driver where he can find all his data and status of their car.Roll-out Cl!ck to Buy, a new integration in the website where the customer can order a car online or buy from a stock locator.New email strategy 2022: mapping Customer Journey, marketing automation, setting up content planning, new templates for newsletters, applying a/b tests

Nederland En België , Nl

As Project Lead I manage multiple CRM Benelux projects around personalization and marketing automation, like customer journeys (from onboarding to lapsed), trigger campaigns (including one shots & data enrichment), email strategy, lead generation campaigns (also with third partners) and creating a new ICI PARIS XL loyalty strategy / program. From briefing, to coordination between internal and external partners, planning, evaluation, budget and stakeholdersmanagement. Also I support the Project Owners by monitoring their progress and possible project risks, in combination with the provision of information to and creating support among all internal and external stakeholders and the associated project accountability. Worked closely with development, marketing, e-commerce and category management. In addition, I was a substitute CRM manager Benelux between 2020 and March 2021 when the position was open.Besides that I'm responsible for the daily business and campaigns for IPXL APP Netherlands. For the app I need to make ensure that as many people as possible download the app and will use it frequently. Together with my Belgian colleague we are investigating possibilities to achieve these objectives, whereby we're using own data and digital channels, knowledge of the retail sector and creative marketing.Working with Adobe Campaign, Asana, Google Analytics, Firebase, Trello, Notificare, Google Play Store

Nederland En België , Nl

For ICI Paris XL we bring CRM to a higher level through new proposals and improvements. Responsible for daily app campaigns, the skincare week, lead generation campaigns, support for email and direct mailings for suppliers. Coordination from briefing to evaluation with internal and external partners.Working with Adobe Campaign, Asana, Google Analytics/Firebase, Notificare, Google Play Store

Amsterdam, Nl

SOS Kinderdorpen is ready for a Digital Transformation. One of their main goals for 2017-2018 is a new future proof website, with a new way of customer service and being transparent about their great work and programs. To achieve this goal, SOS Kinderdorpen asked me as interim Digital Project Lead, to take care of the digital projects within SOS, such as implementing IATI Standard by SalesForce within Drupal, a DMP and a fundraising platform. As Product Owner for the new website I will managing the agency and internal and external stakeholders in an Agile environment, taking care of developing and testing the website in cooperation with the agency and coordination of content migration from Kentico to Drupal.Working with Drupal, Kentico, Google Analytics, SalesForce, Visual Website Optimizer and Jira. Payment servers Adyen, Mollie and Buckaroo

Amsterdam, Nl

I bring knowledge and experience in the field of online marketing and about the deployment of new, innovative techniques to achieve the fundraising targets in the fundraising team , consisting of colleagues from recruitment, retention, data and communication.Main tasks: • Invent, develop, test and implement new online campaigns• Setting up lead generation campaigns• Development and (A/B) testing of landing pages• Contributing to the optimization of existing campaigns based on analysis of the results• Contribute to the development of internal knowledge in the field of online marketing • Thinking in the further development of the (online) fundraising strategy• Contactperson for our international development team in AustriaWorked with Kentico, Google Analytics, Adobe Analytics, eKomi, JIRA and Visual Website Optimizer (VWO)

Poeldijk, Nl

The primary objective is to increase awareness of Recruiters United and its events within the target, generating visitors to the website and events, increasing the number of relevant visitors and registrations (members and newsletter) on the website by using SEO, SEA, social media, newsletters, writing blogs and vlogs and (display / online video) campaigns. I focus on creating and update content (words, images and sound) for website, newsletter and social channels. Therefore I develop, in consultation with the community manager, a content marketing and strategy calendar.Besides this, we will develop a new website for Recruiters United in cooperation with Endouble. For this project I'll be the Project Manager for Recruiters United.

Houten, Utrecht, Nl

Zoover has a great ambition and is developing a new holiday consumer journey. For that, they need to create a hundreds of new landingpages with new (SEO proof) content and images.The next few months I will help Zoover with this pages, by creating new content including SEO and linkbuilding.

The Hague, South Holland, Nl

Lead Tactics is your strategic partner in this fast world we call 'Online'! For Lead Tactics I'm responsible for creating the perfect Online Marketing strategies, including new content and page structures and (social) content calendars. Besides this, I manage projects and other great freelancers to deliver perfect results and optimization and new websites for our clients.

Venlo, Nl

Schulinck is a part of Wolters Kluwer and leader in the social domain of the municipality market and currently entering a new domain, namely the domain of the environmental law. In addition to online knowledge bases, modules and legal advice Schulinck also offers courses for professionals. In this project I will work closely with the Marketing Manager and Project Assistants Training. As Online Marketeer, I will run daily (content) consultation with colleagues (Legal editors and account managers) to give the marketing strategy detailed form and content of both the online and offline channels. Main tasks:• In consultation with the Marketing Manager, setting up the (online) marketing strategy;• Taking care of Schulinck.nl and the development of the site;• Coordinates and implements online and offline marketing campaigns;• Evaluate and analyze the impact of the campaigns and the leads (quantity and quality);• Monitor the campaign planning and controls where necessary;• Taking care of their email marketing• Manage external stakeholders, such as advertising agencies and online agencies;• Develop content marketing communications;• Monitor the marketing budget and watch for this on the basis of response, conversion and cost a budget for each campaign;• Budgetplanning 2017;• Marketingplanning 2017;• Working daily activities such as SEA, SEO, Google Analytics and conversion optimization campaigns and the website;• Recognize trends and developments in the market and act here• Campaign management for 'Antwoord Op' Worked with Google Analytics, Unica and Tripolis

Almere, Nl

I am overall responsible for Online Marketing and Online Campaigns for Start People, Werken bij Start People and ASA Talent. My main task is to create a good (online) basic within the company. Tasks:• Determining online strategy and policy• Create manual for online recruitment• Responsible for Online Campaigns, from briefing to evaluation• Managing external agencies (SEA, Social Advertising, Jobboards, affiliate)• Responsible traffic and conversion websites• Analytics websites and campaigns• SEO strategy and creation• Content Management, including content migration Restart and ASA and copywriting• Setting up eDM B2B and B2C• Social Media strategy and management, including content calender• Optimization online channels• Project manager for the new website, including migration Restart and development. With this new website we've got nominated for 'Website van het jaar 2016' in the category Recruitment.

Nextail is the 'green field' company for all e-commerce activities of Blokker Holding. Blokker Holding comprises 14 retailers with 2825 stores in 12 different countries, including Blokker, Bart Smit, Cook & Co, Intertoys, Leen Bakker, Marskramer en Xenos, Maxi Toys, Big Bazar and Cook&Co.As Online Campaign Manager I am overall responsible for online campaigns for Xenos and Leen Bakker and set up tight schedules for my teams (including content marketer, email marketer, social media marketer, performance marketer and a designer). In addition, I make strong concepts for sales and branding campaigns for brand building online.Main tasks & responsibilities:• Develop and implement strong (omnichannel or online) campaign strategies, which contribute to the overall marketing objectives of Xenos and Leen Bakker (With help of display banners, email, Online Video, etc.)• Defines a campaign strategy 2016 (marketing action plans & special promotions) for Xenos, Cook&Co and Leen Bakker to increase traffic and sales• Communication and maintain close cooperation with the marketing communication departments.• Strong brand building • Ensure for a proper structure of work, monitors budget, deadlines and deliver on time• Budgetplanning 2016 • Increase creativity provides "out-of-the-box campaign concepts, new fun and innovative campaigns with the use of great content combined with the proper use of the (online) marketing mix.• Collaborate with colleagues inside Nextail and maintains close contact with the marketing departments of the various formulas for a perfect translation of the ATL campaign online• Manufacture and analysis reports (GA Premium) and evaluationsCampaigns: - Xenos Cadeautoppers! Alle pakjes verzamelen (Omnichannel campaign)- Xenos Favourites (Omnichannel campaign)- 1 jaar Xenos Webshop (Omnichannel campaign)- Cook&Co Cadeauspecial- 10 jaar Cook&Co- Tuincampagne 2016 Leen Bakker NL / BE (Omnichannel campaign)- Leen Bakker Prijstoppers

Amsterdam, Nh, Nl

SBS Content Marketing is, together with Marketing&Brands and Press&Communication, the Marketing&Communication division within SBS Broadcasting and responsible for creative marketings concepts, digital (video) content production, press, and events for SBS6, Net5, Veronica, SBS9 and KIJK. Main tasks:• Office for Digital Sales• Processing online campaign briefings SBS6 / Net5 / Veronica / Shownieuws / Piets Weer from briefing to final asset delivery• Coordination within SBS (design / content / development / marketing managers / planning)• Monitoring planning, deadline and budget• Campaign management commercial (e-commerce) projects for SBS6, Net5 and Veronica• Assessing of look & feel and tone of voice• E-mail marketing for SBS6 / Veronica TV / Net5 / KIJK (DM, data, A/B testing, coordination email design, lead generation, e-mail marketers) • Responsible online branded content projects• SEO optimization• Website conversion optimization (A/B testing, analytics, planning process)• Devising social media campaigns for SBS6, Net5, Veronica and KIJKOnline branded content projects like: ING & Hoeveel ben je waard? / L'Oreal Professionnel & Shownieuws for Amsterdam Fashion Week/ Chio & MeiMaand FilmMaand / Lotto & De Wekelijkse Lottotrekking / Jumbo + Nederlandse Voedselbank & '​ Samen vieren we Kerst'​ campaign / ING & WK Uitzwaai campaign for our Dutch soccer team / hollandsnieuwe & Holland Zingt... / Corpus & De Lijfshow, Net5 Blogt and many moreHighlight: SBS6, ING and Mindshare with 'Hoeveel Ben Je Waard?' were nominated for the SponsorRing 2015 and won the award for Cross Media Case 2015 Working with ABC Contentsystem, WordPress, Selligent (SIM), comScore, Google Analytics, JIRA and Visual Website Optimizer (VWO).

Amsterdam, Nh, Nl

• Processing project and commercials briefings from briefing to final asset delivery. (For apps, advertising, branded content, online campaigns)• Coordination within SBS/Digital (design / content / development / creative managers/planning). • Working closely with the technical project manager and development • Monitoring planning, deadline and budget. • Setting up E-mail Marketing within SBS for SBS6, Net5, Veronica and KIJK• Responsibility Direct Mail campaigns and E-mail marketing. • Coordination tranmission from Clang to Selligent (E-mail system)• Responsibility sponsored programs - online content. • Online campaign management KIJK. • Devising social media campaigns.• Marketing -/ Communication plan launch Second Screen apps: SBS6+ / Veronica+ / Net5+ • Marketing -/ Communication plan launch new VOD platform: KIJK • Set-up and coordination online advertising: YouTube / Interactive pre-rolls / second screen spots• Blog: SBS6 Beauty and Net5 Blogt - Content / Social Media during events like Amsterdam Fashion Week 2013 / 2014, Grazia Red Carpet Awards, Beau Monde AwardsOnline Branded Content Projects: Bankgiro Loterij & Show Me The Money / L’Oreal Professionnel & Shownieuws (blog) / ECCO & De Volgende Stap / Plan Nederland & The Net5 Color Run / Lotto & De Wekelijkse Lottotrekking / Jumbo + De Voedselbank Nederland & Christmas special Surprise Surprise / Alzheimer & Muziekherinneringen and many more.Working with ABC Contentsystem, WordPress, Selligent (SIM), JIRA and comScore.

Amsterdam, Nh, Nl

SBS Digital is the digital division within SBS Broadcasting and responsible for the digital strategy, creative concepts, digital content production, innovation, technology, development and management of all digital platforms, including sbs6.nl. net5.nl. veronicatv.nl, kijk.nl and associated apps. Main tasks: set up and coordination commercial projects. Responsible for online content of our full sponsored TV shows and email marketing. Coordination online advertising material and Direct Mail Campaigns.Worked with ABC Contentsystem, WordPress, comScore and Clang.

Amsterdam, North Holland, Nl

Emesa is the leading e-commerce company that enables consumers to search, compare and book good travel & leisure packages e.g. holidays, day trips, concerts, musicals and beauty and wellness. InpakkenenWegwezen.nl is the largest online travel website in the Netherlands. The site inspires and informs visitors with hand picked special offers with a database of over one million subscribers receiving the weekly newsletter. Main tasks: Content, SEO, Conversion Optimization, Linkbuilding, E-mail marketing (including A/B testing / splitrun / stats with a database more then 1 million subscribers), Intern mailing, Direct Mail campaigns, tracking traffic website and newsletters, responsible for whitelabels, Social Media, Affiliate Marketing, customer service and contact partners. Ultimately responsible for sections of long-distance travel, airline tickets, city trips, Disneyland Paris and hotel stays. Performance tracking for Booking.com, TUI Travel, KLM, OAD Reizen and Kras.Worked with Engine, WordPress and Google Analytics.

Amsterdam, North Holland, Nl

Emesa is the leading e-commerce company that enables consumers to search, compare and book good travel & leisure packages e.g. holidays, day trips, concerts, musicals and beauty and wellness. Topvakanties.nl was a travel site for luxury holidays and roundtrips. In march 2010, this label has merged with their sisterlabel: InpakkenenWegwezen.nl. Main tasks: update Content, writing SEO blogs and texts, A/B testing newsletters, splitrun, stats traffic website and newsletters, social media, affiliate marketing and customer contact.Worked with WordPress and Google Analytics.

Amsterdam, North Holland, Nl

Topvakanties.nl was a travel site for luxury holidays and roundtrips. For this label I wrote my final thesis, by creating a new marketing and communication concept.

Web editor, organizing a stand for a Highschool / University convention, designed and wrote an advertisement leaflet in two languages (Dutch / English)

Bachelor'S Degree, Media, Information And Communication

Master'S Degree, Marketing And Customer Relations

Bachelor'S Degree, Big Data

Cambridge University, English Language And Literature

Bachelor'S Degree, Fashion & Branding

Intermediate Vocacional Education, Commercial Employee Fashion