Mandy Pusatera Email & Phone Number

Tampa, Florida, United States

Manages key client relationships and company employees and oversees all digital marketing, SEO/SEM, content marketing, website development, marketing automation, PPC advertising, Ecommerce, social media advertising, geo-marketing, pre-roll video, radio, social media management, print, photography/video, and branding projects and services. Innovates, strategizes, and spearheads execution of omnichannel marketing campaigns for optimal lead conversion and brand awareness.Provides key analysis of marketing analytics to prove ROI.Optimizes campaigns to ensure optimal ROAS, CTRs, and Conversions.Leverages experience and skills to obtain CTRs averaging 6.5-11.8% and CRs averaging 4-6% on PPC marketing campaigns.Supervises a creative team of graphic designers and works closely with them to develop new logos, branded collateral, photography, custom graphics, custom videos, and other sales materials for companies of all types and sizes.

Tampa/St. Petersburg, Florida Area

Conducted SEO strategy development, keyword research, competitive analysis, website optimization/performance reviews, content creation, link development, optimized posting and tagging, image sourcing, keyword monitoring, Google Analytics analysis, and rankings reporting. Improved organic traffic and increased first page rankings across all SEO clients by over 197%, with most companies averaging 125% increases within their first year and 200+% increases in subsequent years.Worked with Google AdWords, LinkedIn, Pinterest, Instagram, and Facebook Ad clients to define marketing goals and target audiences, created ad messaging, oversaw artwork creation, monitored ads, and analyzed key metrics. Managed a team of digital strategists to develop marketing automation and social media management strategies to develop engaging email campaigns.Improved client reporting to show KPI improvements.

Developed, implemented, and managed multi-tier marketing automation campaigns for multiple clients across many industries utilizing the SharpSpring platform.Evaluated and monitored website analytics and marketing campaign metrics to determine ROI, align strategies, and define goals.Produced personalized messaging for key market demographics to increase lead generation and conversion.

Preserves and enhances the reputation and quality of the School through strategic review of credit and noncredit offerings to the community.Offers experience to faculty and students through occasional classroom visits, forums and conferences, the creation of internship opportunities, and input on programs.Promotes the School’s goal of linking industry with academia to help ensure curriculum is relevant and benefits the business community.Meets with industry leaders an average of once per quarter to discuss and evaluate emerging trends.

Tampa, Fl

Conceptualizes and develops compelling, strategic messaging for both online media and off-line sales collateral for financial firms, home services companies, retailers, wholesalers, medical professionals, non-profit organizations, law firms, and many other companies and agencies.Provides the written creative for multiple brands and has successfully completed over 1,500 relevant and engaging articles, leading website pages, SEO content, whitepapers, blogs, quizzes, product videos, press releases, brochures, sales sheets, and landing pages for a wide variety of companies and organizations across a multitude of industries.Regularly provides proofreading and editing services for traditional and digital marketing pieces, as well as many other forms of the written word.

Atlanta, Ga

Created, developed, and launched an e-marketing campaign, increasing recipient database by over 1,195%.Consistently produced engaging content, resulting in open (35% average) and click rates (15.5% average) over 10% higher than industry standards and earning the Constant Contact All Star Award for five consecutive years.Produced scripts, images, audio, and video for multiple cutting-edge product videos each month, featuring the office products industry’s most compelling brands and products.Responsible for managing multiple social media sites and developing stimulating, daily product articles to engage followers.Organized and conducted office products industry webinars to train resellers on how to effectively market and differentiate their brands and services via social media, PPC marketing, SEO and email marketing. Produced quarterly metrics and marketing analysis, utilizing data to implement effective future marketing strategies.Designed web banners, product flyers, pamphlets, brochures, presentations, social media images, and a variety of other digital and traditional marketing materials. Drafted company press releases and instructional articles for publication in industry magazines.

Instrumental in growing the account base throughout the Tampa Bay region.Integrally involved in product sales and competitor product information analysis.Developed sales and marketing plans that included effective SEO strategies and PPC advertising campaigns and spoke directly to consumer interests resulting in increased web traffic and sales. Successfully measured ROI on PPC advertising, email marketing, and social media campaigns utilizing a variety of reporting methods. Managed the sales staff, inside sales team, customer service personnel, and delivery staff.

Increased sales in assigned territory by 23% in first year.

Bachelor Of Science, Cum Laude, Psychology

Activities and Societies: The Signing Gators, Golden Key International Honor Society, Alpha Chi Omega

High School Diploma, Advanced Placement

Activities and Societies: Class President, National Honor Society, Drama Club, Thespian Society, Cheerleading