With a career spanning 25 years across multiple industries and continents, I specialise in crafting strategic communication and marketing solutions that drive international success. Areas of Expertise: - Cross-Cultural Communication: Drawing on 18 years in Hong Kong, I help businesses navigate the complexities of cultural nuances in global markets. - Trade Show & Event Optimisation: I leverage extensive expertise to maximise trade show ROI and organise impactful experiences. - Technology & Innovation PR: From working with tech leaders like Tencent to collaborating with Pudu Robotics, I excel in shaping narratives for cutting-edge innovations. - Luxury & FMCG Brand Strategy: I’ve worked with premium brands, including Lindt & Sprüngli, and have significant FMCG marketing experience in the UK and overseas. - Public Sector Communication: My portfolio includes strategic communications for government and educational institutions, ensuring meaningful stakeholder engagement. Key Differentiators: - Global Perspective: My unique blend of UK and Asian markets and now North American experience sets me apart from local consultants, offering clients a broader, more informed view. - Industry Versatility: I have a proven ability to adapt strategies across diverse sectors, from foodservice to technology. - Strategic Event Marketing: As an expert in leveraging trade shows for brand growth and media relations, I ensure clients maximise every opportunity. - SME Advisory: I guide small businesses with scalable strategies, helping them grow while meeting the unique demands of global markets. I currently work with Business Gateway as a consultant. Passionate about connecting brands to global opportunities, I combine strategic insight with a deep understanding of diverse markets to help organisations achieve their goals.