My driving force is simple: helping businesses grow whilst solving the world’s biggest problems. The evidence is undeniable - companies that incorporate purpose into their strategy overtake their competitors in growing revenue and increasing profit whilst meeting the wider needs of their employees, customers, stakeholders and communities.Working with companies to embed social impact at the core of their business, I enable clients to break out of their well-worn patterns, effecting transformative change. Change for good. By living their purpose authentically, companies can capture the hearts and minds of their people and customers, energising their business in the process. Today, purpose is an essential component of growth.By design or by luck, I have cultivated a diverse career with a 360-degree viewpoint spanning senior corporate client, agency and consultancy roles. With Barefoot Citizens, I help companies of all sizes create winning outcomes by joining a growing movement of conscious businesses dedicated to building a better collective future.I am a self-confessed nerd, a puzzler and a natural problem solver. I’m at home at the intersection where two or more seemingly incompatible forces meet, where energy is generated and the unthinkable becomes reality. Where purpose yields profit.