Hired by Spotify in 2015 as a music editor in Berlin, I played a pivotal role in the company's growth in the German-speaking markets. I innovated playlist curation, notably making New Music Friday Deutschland one of the leading NMF playlists globally. In 2019, I moved to Los Angeles, joining the Global Hits team and shaping major playlists like Today’s Top Hits and Pop Rising. I supported the launch of the EQUAL music program to elevate women creators and led the editorial strategy for WRAPPED. In 2022, I said farewell to Spotify, reflecting on a remarkable seven-year journey.I work as a freelance project manager and consultant, focusing on DSP strategies and artist development for artists, labels, and other companies across the musical landscape.My goal is to establish independent artists within the music industry, prioritizing the creation of a loyal listener base and pursuing genuine fans, not just stream counts.I believe in a personalized approach and understand that every artist, label, and company is different, with their own goals and dreams. I'm dedicated to designing a unique strategy for each partner that genuinely connects with their specific targets and audience.My approach is not one-size-fits-all; it's all about getting to know each artist's unique style and turning that into an effective strategy. Whether dealing with the music industry's challenges, helping artists shape their identity, or making the most of digital platforms, I aim to create a path that matches each client's artistic vision and business goals.