Mandy T. Barton Email & Phone Number

• Oversaw LCMC Health's digital content strategy with a proactive and creative approach to all available digital marketing platforms and ensuring alignment with the LCMC Health brand and business objectives.
• Produced engaging digital content to increase awareness of the LCMC Health brand, its healthcare services, and its extraordinary culture.
• Served as Creative Director and Lead Video Producer for video production; including management of external vendors and freelancers, while staying on budget.
• Project manager of all aspects of video production from initial request through final delivery and archiving; including communication of project details to internal stakeholders and external collaborators.
• Scheduled and facilitated pre- and post-production meetings for video projects; including required paperwork, such as call sheets, shot lists, brand guidelines, consent forms, invoices, and delivery schedules.
• Tracked ROI and presents monthly, quarterly, and campaign-based reports for content performance and content marketing results.

• Successfully led LCMC Health's social media audience growth and engagement strategy
• Managed all LCMC Health social channels; including creating and curating content for various audiences that's consistent with the LCMC Health brand
• Leveraged social media channels to amplify key messages and support top-of-funnel lead generation and increasing KPIs, such as, followers, engagements, engagement rate, amplification rate, and SSOV.
• Illustrated the impact of a strategic social presence through listening and performance evaluation tools, such as Sprout Social and Google Analytics.
• Pursued and coordinates influencers, community partners, and grateful customer (patient) testimonials tied to storytelling and amplification.
• Followed social media content related to industry best practices and local competitive analysis and monitors conversations for public relations awareness and in response to customer support inquiries.

Catalog incoming image files from the official Jazz Fest photographers and archive for historical record and/or media inquiries; Coordinate with photographers to publish images to Instagram in real-time during the festival; Innovate best practices for efficient media/social management during the festival; Organize images for distribution to other social.

Greater New Orleans Area

• Thrived in a fast-paced newsroom as part of a small digital team responsible for managing and publishing digital content while guided by sound news judgement and a passion for local storytelling.
• Managed publication of digital news content to website, social media, and mobile news app; including live-streaming breaking news to social and digital outlets and live social media coverage of special events and.
• Produced audience-first, engaging storytelling through digital articles, videos, photo galleries, social media, and push notifications.
• Monitored news releases, social media, and other online news sources and tracked trending stories via Chartbeat and CrowdTangle and relayed the information to newsroom staff and editorial directors.
• Presented daily report during editorial meetings with overnight web and social media performance metrics; including story ideas.
• Provided broadcast-digital coordination and worked with all departments on content coverage.

• Built and led an extraordinary sales team for New Orleans apparel brand, Dirty Coast Press, dirtycoast.com.
• Provided guidance, developed operating procedures, and trained associates.
• Performed duties as required; including, but not limited to, stocking, allocating shipments, processing returns, updating inventory, cashiering, and producing content for the online store and social media channels.
• Managed in-store events, special projects, and community partnerships.
• Collaborated with Creative Director and artists to develop products.
• Provided knowledge of merchandise to customers; including explaining features and providing purchasing advice and provided proactive and empathetic customer support across channels.

Served as assistant to professional photographer, Zack Smith, in all aspects from day to day office management to shooting, editing and finalizing photographs; Worked in studio and on location, employing Canon camera systems and Adobe software; Participated as a creative collaborator in planning stages and on-site; Fixed lighting for customer photo.

Bachelor Of Arts (Ba), Journalism, English

Activities and Societies: Tech Talk (Newspaper) - Features Editor, Managing Editor; Kappa Delta Sorority - Secretary; Lagniappe (Yearbook).

National Student Exchange, Communication, Journalism, And Related Programs

Activities and Societies: Daily Collegiate, Travel Writing & Photography Program