Mandy Van Kaathoven Email & Phone Number

Fullarton, South Australia, Australia

Experienced digital marketing professional known for developing and implementing effective strategies across a wide array of online marketing channels, consistently delivering measurable results.My role involves end-to-end project and client management, necessitating a deep understanding of complex industry dynamics and strong interpersonal skills. I have a proven track record of creating, advising on, and managing marketing strategies for diverse industries, including defence, education, healthcare, pharmaceuticals, hospitality, manufacturing, real estate, legal, and finance.I specialise in comprehensive user and sales experience and analytics, along with project management for website, hosting, and systems development.My approach is focused on collaborating with businesses to craft tailored plans and strategies that align with their budgets and objectives, always emphasising transparency regarding costs, services, and achieved results.

Sydney, Australia

Maintain exceptional client service standards while actively seeking new business opportunities and building and maintaining trustworthy relationships with diverse contacts.Develop and implement internal brand evolution and strategy processes for 150+ clients Australia wide including Johnson & Johnson ACUVUE AU/NZ. Conduct market research to target consumers, gather category data, and analyse buying behaviours.Use project management systems to streamline workflows, optimise task allocation, and ensure effective communication among team members, resulting in timely project completion and successful client deliverables.Lead planning sessions with cross-functional teams to ensure alignment with brand advertising material and promote a positive work culture to achieve common goals.Oversee Wordpress website design and development projects for client websites, collaborating with web developers, and enhancing user experience regularly. Edit and maintain Wordpress website CMS including adding new elements, panels, content, images, videos, headers, carousels and plugins.Plan, design, implement, manage, monitor, and upgrade client websites, troubleshooting issues with web developers, enhancing user experience regularly, and developing strategies to increase subscriber base and web traffic metrics.Edit and create marketing collateral aligning with brand guide lines using the Adobe Creative Suite. Execute advertising marketing campaigns, including graphic design, campaign building, A/B testing, list building, and content writing.Conduct competitor surveys and analyse market data from various sources to effectively interpret current trends.Ensure all complaints are communicated to relevant staff, management, and external suppliers where applicable while maintaining adequate communication between necessary departments.Monitor the performance of new and existing team members and implement training needs as required.

Adelaide, South Australia, Australia

Effectively manage and liaise with clients throughout the project lifecycle, ensuring clear communication, understanding of client requirements, and delivering solutions that exceed expectations, fostering strong and lasting client relationships.Confidently lead meetings with cross-functional teams, fostered a collaborative environment, set clear agendas, facilitated productive discussions, and drove actionable outcomes to keep projects on track and achieve project milestones.Assisted team members with queries as necessary in all customer inquiries and answered all customer questions concerning campaigns and other customer-focused attention.Managed a team of 5 client managers and improved customer satisfaction.Planned and assisted SEO/SEM campaigns, database marketing, email, social media, and copywriting headlines.Measured and reported performance of all digital marketing campaigns and assessed against goals. Identified trends and insights, and optimised spend and performance based on the insights. Brainstormed new and creative growth strategies through digital marketing. Collaborated with client and internal team to create landing pages and optimised website user experience.Utilised strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Planned UX and information architecture and maintained Wordpress websites through development and maintenance. Collaborated with external agencies and third party partners. Evaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate.

Adelaide, Australia

Mt.VanDesigns@outlook.comhttps://twitter.com/MountVanDesignshttp://instagram.com/mountvandesigns/http://mountvandesigns.tumblr.com/ http://www.pinterest.com/mountvandesigns/Home Decor Production and DesignMaking use of natural and clever methods to achieve something swanky.

Surry Hills, Nsw

Generated, managed and closed opportunities to increase the market share in the fitness, health, wellness and beauty industry. Closed on average 8 large deals a day.Achieved highest sales and referrals in the region in 2017.Built effective business-to-business relationships which ensured a closure of large deals and continual sales.Maintained forecast accuracy and exceeded sales targets by 50%. Created in-service presentation documents keeping the team aligned with the current campaigns, brand, new ideas and strategies.Led the Mindbody Inc. Wellness Committee Australia, implementing initiatives that improved employee health and wellbeing, resulting in a 20% decrease in sick leave.

Norwood, South Australia

Developed and executed marketing campaigns for Adelaide events performing in major theatres.Designed and distributed point of sale and online marketing material, resulting in increased brand awareness and ticket sales.Established appropriate networks for promotions of events, resulting in increased audience engagement and retention.Generated sponsorship proposals worth over $500,000, securing funding for events and reduced marketing costs.Monitored sales in-line with advertising placement, ensuring effective use of marketing budget.Maintained ongoing relationships with clients and media personnel, ensuring high levels of customer satisfaction and repeat business.Coordinated budgets and accounts for major events, ensuring financial stability and maximising revenue.Implemented cost-saving measures that reduced marketing expenses while maintaining high quality standards.

Adelaide, Australia

Media research, recommendations, negotiations and buying (print, radio, television, digital)Implementation of social media strategiesWebsite managementCopywriting and design strategic advertising material

Adelaide, Australia

Performed all duties and obligations relating to the matter of budgets and financial forecasts for all media buying and campaign development.Generated and presented budget reports to top executives on a monthly and yearly basis or as required.Presented a strong ability to quickly develop strong relationships with key partners, clients and media representatives.Collaborated with the creative department to achieve successful marketing campaigns.Strategised, implemented and reported on campaigns for clients.Monitored client activity and provided proactive ideas and proposals.Undertook ad-hoc projects that added value to help drive revenue for the business.

Adelaide, Australia

Generated ticket booking information system for internal bookings for corporate clients.Prepared presentation material and proposals for potential clients and sponsors.Ensured database is kept up to date in relation to client information, interest and requirements.Managed member corporate hospitality requirements. Hosted events in Corporate Boxes at AAMI Stadium and Adelaide Oval in conjunction with AFL and SACA.

Associate’S Degree, Woodwork And Product Design

Associate’S Degree, Account Management, Advertising, Marketing

High School

Bachelor’S Degree, Bachelor Of Business (Information Strategy And Management)

Related coursework: Business Law, Accounting Principles, Information Technology, Business & Society, Information Technology Fundamentals.