Mandy Lu Email & Phone Number

Vancouver, British Columbia, Canada

Richmond, British Columbia, Canada

• Reached and maintained a cross-platform 4%+ average engagement rate through curating and creating content for YVR's social channels and promptly responding to passenger inquiries using Sprinklr.• Managed, monitored, and analyzed 5 YVR social channels with over 250,000 followers collectively while working with and reporting to the Senior Digital Content Strategist.• Developed and created engagement strategies to boost YVR's Instagram page engagement rate to 7% in 3 months.• Planned and led inaugural flight gate events for over 100 passengers for 3 airline clients, Singapore Airlines, Flair Airlines, and Lynx Air by working closely with airline executives and the Air Service Development team, resulting in an extended route partnership.• Developed a solution to digitize 'YVR Bucks' by sourcing a supplier and working with external and internal stakeholders to design an employee and traveller-oriented loyalty program resulting in an estimated 75% reduction in time spent on manual reconciliation.• Managed the social content calendar while collaborating with cross-functional teams to ensure content alignment with strategic marketing objectives.• Created videos using the Instagram Reels platform and received over 10,000 views within 24 hours and reached an average 6%+ engagement rate.• Designed various Instagram stories using Canva to effectively complement social posts and drive engagements by reaching an average of 3000+ users per story.• Wrote compelling passenger journey and creative blog articles for YVR, most notably, I created a planespotting guide and used a multi-platform marketing strategy to reach 4000+ people and receive 2000+ engagements.

Vancouver, British Columbia, Canada

• Designed a LinkedIn marketing strategy by deriving insights from Visier's social media data, resulting in an increase in Visier's average LinkedIn engagement rate from 0.57% to 3.26%.• Developed an organic social media strategy for Visier which led to a 10% increase in LinkedIn followers and maintained a consistent monthly engagement rate of 3%+ for Facebook and 1% for Twitter.• Owned the entire social media portfolio and developed an automated process on Asana to streamline social requests from other teams, which led to a 50% reduction in content prioritization time.• Managed and wrote the ‘People Behind Visier’ blog series, which achieved over 2000 impressions and a 10% engagement rate and 5%+ click-through rate on LinkedIn with every monthly release.• Humanized Visier's brand on social media using strategic hashtags, employee amplification strategies, and targeted messaging personas.• Developed sales enablement assets by partnering with the Sales team to identify prospective customer pain points from user insights which resulted in a 10% increase in high-quality leads from social selling.• Prepared monthly KPI data reports to analyze and record Visier’s social media performance.• Conducted market research and competitor analysis for Visier’s social media platforms to develop social media marketing plans.• Managed and wrote high-impact and engaging social media copies for all of Visier’s core social media platforms, including LinkedIn, Twitter, Facebook and Instagram pages.• Collaborated with the HR team as the Employee Value Proposition Project Manager and managed thecommunication and relationship between the Marketing and HR team.• Designed various social graphics using Adobe Illustrator to effectively complement social media copies.

Richmond, British Columbia

• Tutored grade 8-12 math after school with students referred by the school's counselor office. • Helped students improve their math grade by at least one letter grade.• Communicated with the student’s parents bi-weekly to provide progress updates.

Bachelor Of Business Administration (With Distinction), Marketing And Management Information Systems

Activities and Societies: BUS 201 Case Competitor, Beedie Protege, SFU BASS, Peak Case Competition, SFU Aviation Club, Elite Case.

Certificate, Business Analytics And Decision Making (Badm)

Notable Coursework: Business Process Analysis, Customer Analytics, Business Analytics, Business Data Management, Web Analytics, Project.

Dogwood Diploma With Honours

Scholarships Awarded: B.C. Achievement Scholarship Richmond Chinese Community Foundation Youth Leadership Scholarship Academic Honours.