Mandy Lu Email & Phone Number

Vancouver, British Columbia, Canada

Richmond, British Columbia, Canada

• Reached and maintained a cross-platform 4%+ average engagement rate through curating and creating content for YVR's social channels and promptly responding to passenger inquiries using Sprinklr.
• Managed, monitored, and analyzed 5 YVR social channels with over 250,000 followers collectively while working with and reporting to the Senior Digital Content Strategist.
• Developed and created engagement strategies to boost YVR's Instagram page engagement rate to 7% in 3 months.
• Planned and led inaugural flight gate events for over 100 passengers for 3 airline clients, Singapore Airlines, Flair Airlines, and Lynx Air by working closely with airline executives and the Air Service Development.
• Developed a solution to digitize 'YVR Bucks' by sourcing a supplier and working with external and internal stakeholders to design an employee and traveller-oriented loyalty program resulting in an estimated 75%.
• Managed the social content calendar while collaborating with cross-functional teams to ensure content alignment with strategic marketing objectives.

Vancouver, British Columbia, Canada

• Designed a LinkedIn marketing strategy by deriving insights from Visier's social media data, resulting in an increase in Visier's average LinkedIn engagement rate from 0.57% to 3.26%.
• Developed an organic social media strategy for Visier which led to a 10% increase in LinkedIn followers and maintained a consistent monthly engagement rate of 3%+ for Facebook and 1% for Twitter.
• Owned the entire social media portfolio and developed an automated process on Asana to streamline social requests from other teams, which led to a 50% reduction in content prioritization time.
• Managed and wrote the ‘People Behind Visier’ blog series, which achieved over 2000 impressions and a 10% engagement rate and 5%+ click-through rate on LinkedIn with every monthly release.
• Humanized Visier's brand on social media using strategic hashtags, employee amplification strategies, and targeted messaging personas.
• Developed sales enablement assets by partnering with the Sales team to identify prospective customer pain points from user insights which resulted in a 10% increase in high-quality leads from social selling.

Richmond, British Columbia

• Tutored grade 8-12 math after school with students referred by the school's counselor office.
• Helped students improve their math grade by at least one letter grade.
• Communicated with the student’s parents bi-weekly to provide progress updates.

Bachelor Of Business Administration (With Distinction), Marketing And Management Information Systems

Activities and Societies: BUS 201 Case Competitor, Beedie Protege, SFU BASS, Peak Case Competition, SFU Aviation Club, Elite Case.

Certificate, Business Analytics And Decision Making (Badm)

Notable Coursework: Business Process Analysis, Customer Analytics, Business Analytics, Business Data Management, Web Analytics, Project.

Dogwood Diploma With Honours

Scholarships Awarded: B.C. Achievement Scholarship Richmond Chinese Community Foundation Youth Leadership Scholarship Academic Honours.