Mandy Zook Email & Phone Number

Iowa - Des Moines, Cedar Rapids, Dubuque, Marshalltown, Waterloo / Georgia - Albany And Columb

Maximizing a client's return on investment is my responsibility. Most advertisers don't have an unlimited advertising budget but by researching a client's target customer both demographically and geographically we are able to best focus an advertiser's investment on networks and in geographies to afford clients the most benefit. We have the unique ability to provide a client multiple media outlets for their message - Online (display, Facebook, SEM, pre-roll, OTT), OnDemand, On-air (Directv, Dish Network and Wired Cable) and through mobile texting campaigns. The synergy of these platforms creates a POWERFUL advertising message.

In my role as Director of Marketing & New Media at WHO-TV 13 my job was to help the station grow revenue on air and on-line. I was proactive in assessing the complex media market and seeking ways to provide station management with information and tools that provided the station a competitive edge. I helped by creating and implementing strategies that capitalized on local opportunities and partnerships. In this position, I lead in developing projects, tools and programs that assisted in generating station revenue and ratings.

I worked with multiple offices to create marketing materials for large machinery and cutting tools. I also facilitated lead generation and follow up through phone campaigns.