Marc Aneed

Marc Aneed Email and Phone Number

Chief Executive Officer @ Platinum Performance, Inc.
Irvine, CA, US
About Marc Aneed

Award-winning business & brand leader, passionate about people & progress, with experience in multiple corporate, consumer, and category environments. Seasoned executive with broad-ranging experience growing organizations.Background ranges from strategic corporate & enterprise management, to commercially-driven general management - with a focus on balancing competing priorities, synthesizing insights and imperatives, and creating cultural fusion among teams. P&L ownership & direction from $100MM to $1BB+ RSP, and double digit EBITA.Work includes: Dozens of cross-functional/enterprise-wide team members trained up in enhanced innovation & commercialization techniques, 20+ categories across Food, Beverage, Sports Nutrition, and Household products, 12+ marcomm/advertising/PR campaigns including a David Ogilvy Gold Award, a Golden Trumpet PR award, a Sports CLIO, and a Gold Effie-winning campaign, 10-figure cumulative P&L oversight6 IRI New Product Pacesetters & multiple other NPD work totaling $1BB+ in Yr 1 Retail Sales, 6 strategy and/or consulting projects with Bain, BCG, Sandbox, San Jose Group, GC, and more,4 $BB-retail sales brands,4 equity-building franchise/brand package graphics makeovers, 4 core consumer cohorts: Moms, Hispanics, and Athletes, Fitness Enthusiasts,3+ pipelines ranging up to $200MM+ in retail sales each,2 strategic acquisitions closed at $370MM cumulative valuation against $1BB+/9-target due diligence projects 2 significant divisional culture enhancement programs, 2 strategic brand licensing deals driving millions of impressions and 7-figure royalties,2 world-class segmentation studies driving clear go to market strategies1 portfolio restage with ground-breaking sensory technology,More Strategy, Segmentation, and Selling decks than that, Enough mistakes to learn from and keep growing, andMany, many fantastic people to work with and stay connected to....

Marc Aneed's Current Company Details
Platinum Performance, Inc.

Platinum Performance, Inc.

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Chief Executive Officer
Irvine, CA, US
Marc Aneed Work Experience Details
  • Platinum Performance, Inc.
    Chief Executive Officer
    Platinum Performance, Inc.
    Irvine, Ca, Us
  • Eat Well Investment Group Inc.
    President, Chief Executive Officer, Director
    Eat Well Investment Group Inc. Dec 2021 - Present
  • Eat Well Investment Group Inc.
    Founder, President & Director
    Eat Well Investment Group Inc. Aug 2021 - Dec 2021
    Our mission is create a company that feeds families globally while honouring time-valued health and wellness traditions, to maximize shareholder value through cornerstone partnerships & strategic investments, and bring transformational change at scale to the plant-based foods ecosystem.
  • Il Ponte Film Group
    Board Of Directors
    Il Ponte Film Group Mar 2021 - Present
    Il Ponte Film Group exists to create life-changing stories that transform culture. Il Ponte is a nonprofit film production company that connects Hollywood professionals with emerging Italian filmmakers to make documentary and narrative films and videos designed to bring the redemptive message of the gospel to Italy.https://www.ilpontefilmgroup.com/
  • Skies Fall
    Advisor | Strategy & Brand Partnerships
    Skies Fall Aug 2020 - Present
    Los Angeles, Ca, Us
    Skies Fall exists to develop and produce inspired, strategic content in film, tv, music + digital markets. No longer can you solely create content and release it in hopes that it will succeed. Every effort is carefully thought through with a wholistic strategic mindset to uncover a go to market strategic plan, strategic partners, brand integration, revenue streams and actionable steps. We work with film/TV entities, influencers, celebrities, brands + start ups.
  • Amara Organic Foods
    Board Member
    Amara Organic Foods Nov 2021 - Dec 2023
  • Novel Agritech | Kaha Foods
    Operating Partner
    Novel Agritech | Kaha Foods Aug 2020 - Jul 2021
    Plant-based growth, management, and leadership. Driven by passion, creativity, analytics, team, and a belief that there is much more than we can ask or imagine out there for putting Good in the world.
  • Amazing Grass
    General Manager | President
    Amazing Grass Oct 2017 - Mar 2020
    Newport Beach, Ca, Us
    Chief executive leading the management team of Glanbia Performance Nutrition's 2017 acquisition, the #1 US greens brand and leading plant-based nutrition player @ >$100MM RSP. Global P&L ownership, strategy, finance, marketing, operations, sales, people, and culture. Step-changed topline growth trajectory (40%+), omni-channel & innovation model, and 2X gains in profit, breaking through various positive financial & operating thresholds while nurturing brand health (Net Promoter Score & double-digit consumption/POS).
  • Glanbia Performance Nutrition (Gpn)
    Vice President Marketing, North America
    Glanbia Performance Nutrition (Gpn) Apr 2015 - Oct 2017
    Kilkenny, Ireland, Us
    Senior brand executive on management team driving $1BB+ RSP-North American portfolio, comprising organic and inorganic/M&A initiatives, across all channels of business. Omni-channel footprint covers Specialty Health, Gym, Club, FDM, Cstore, and Ecommerce.Delivering strategic plan architecture, balanced branded revenue growth, market share gains, new-brand & new-format pipelines, world-class marketing activation, customer penetration, channel development, and profit growth.Oversee the #1 North American brand portfolio including Optimum Nutrition (ON), BSN, Isopure, ABB, plus Strategic Growth Initiatives with newly created FDM brand trusource (mytrusource.com). Coach an enterprise team across Brand Management, Innovation, Athlete & Event Platforms, Insights, Media & Creative Services, and agency partners.Serve on multiple executive leadership teams including North American Exec, Global Marketing Leadership, Stage Gate, Portfolio Management, Global GPN Leadership, and select M&A teams.
  • Glanbia
    Vice President, New Ventures & Global Insights
    Glanbia Apr 2013 - Apr 2015
    Kilkenny, Ie
    Drove step-change organic and inorganic growth initiatives beyond the core business, plus consumer insights strategy & execution. Key leader in over $200MM RSP growth comprising acquisition of Isopure and new channel development in Club & Ecommerce/Amazon, whitespace innovation; also seminal, global insights & corporate strategy work. Among the top 100 of Glanbia plc senior management of 5000+, and top 30 global management for Performance Nutrition group of 1000+.
  • Johnsonville
    Director, Marketing & Gm New Business Development
    Johnsonville Apr 2010 - Apr 2013
    Sheboygan Falls, Wisconsin, Us
    Led new business strategy, execution, and general management for $1.2B retail sales US BU. Created financial, innovation, and go-to-market models to enable rapid launches with strategic, sustained funding, and managed in-market P&Ls. Coached matrix organization across full cross-functional spectrum, impacting 100+ team members. Served on leadership team of 17-member Marketing department.
  • Reynolds Consumer Products
    Director, Innovation & Business Development - Hefty Consumer Products
    Reynolds Consumer Products Apr 2007 - Mar 2010
    Lake Forest, Il, Us
    Led innovation and drove brand strategy on $1.5B Hefty portfolio comprising waste bags, disposable tableware, and food storage bags, from ideation to launch, open innovation, and process improvements - also sustainability strategy and brand licensing leadership.
  • Pepsico - Gatorade
    Senior Marketing Manager, Gatorade
    Pepsico - Gatorade May 2005 - Mar 2007
    Purchase, New York, Us
    Led $400M+ of holistic new product & innovation development, including portfolio graphics restage, spanning multiple targets with distinct value propositions for '06-'08. '07 launch portfolio includes $120M Gatorade "AM": #4 in new item revenue across CPG in 2007. Also launching Gatorade's most successful subline: '06 "Rain" achieved $330M in Yr 1 sales.Developed internal capability courses: Marketing Leadership and Transformational Leadership.
  • Pepsico - Gatorade
    Marketing Manager - Aunt Jemima, Adult Rtes & Regional Grains
    Pepsico - Gatorade Dec 2003 - May 2005
    Purchase, New York, Us
    P&L and brand management of $400M+ portfolio of Quaker brands, plus oversight of WIC-federal welfare program. Managed $180M Aunt Jemima brands to 5th year of record sales growth in 2004. Led positioning & packaging creative overhaul of Quaker "Adult RTE Cereals" portfolio. Re-positioned line as "Quaker Essentials," with trend-leading whole grain messaging. Chartered, staffed, and led division's culture-improvement initiative via 17-person cross-functional team: rated #1 organizational strength the following year.
  • Pepsico - Gatorade
    Assistant Marketing Manager, Life Cereal
    Pepsico - Gatorade Aug 2002 - Dec 2003
    Purchase, New York, Us
    Led various initiatives and P&L management on behalf of Director and brand team, driving growth of $170M+ brand portfolio. Led first national product launch in 25 years, delivering $20M in Year 1 sales. Executed third year of Gold Effie-winning "Life is Full of Surprises" ad campaign.
  • Pepsico - Gatorade
    Assistant Marketing Manager - Quaker Oatmeals, Kid And Hispanic Hhs
    Pepsico - Gatorade Apr 2001 - Aug 2002
    Purchase, New York, Us
    Developed strategies and tactics targeting General Market & Hispanic Households for $500M portfolio.
  • Pepsico - Gatorade
    Marketing Associate Quaker Grits
    Pepsico - Gatorade Aug 1999 - Apr 2001
    Purchase, New York, Us
    Provided brand team analytic support; led new-item & promotional program development for $130M portfolio.

Marc Aneed Skills

Cross Functional Team Leadership Brand Management Consumer Products Strategy Customer Insight Product Development Strategic Planning Segmentation New Business Development Marketing Strategy Competitive Analysis Product Innovation Business Strategy Leadership Management P&l Management Marketing Brand Architecture Fmcg Market Research Positioning Forecasting Business Development Team Building Brand Equity Analytics Marketing Management Executive Management Sales Advertising E Commerce Brand Development Strategic Thinking Product Launch Integrated Marketing

Marc Aneed Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Business Administration; Strategy And Organizational Management
  • University Of Pennsylvania
    University Of Pennsylvania
    Theater

Frequently Asked Questions about Marc Aneed

What company does Marc Aneed work for?

Marc Aneed works for Platinum Performance, Inc.

What is Marc Aneed's role at the current company?

Marc Aneed's current role is Chief Executive Officer.

What is Marc Aneed's email address?

Marc Aneed's email address is ki****@****-11.com

What is Marc Aneed's direct phone number?

Marc Aneed's direct phone number is +177322*****

What schools did Marc Aneed attend?

Marc Aneed attended Northwestern University - Kellogg School Of Management, University Of Pennsylvania.

What skills is Marc Aneed known for?

Marc Aneed has skills like Cross Functional Team Leadership, Brand Management, Consumer Products, Strategy, Customer Insight, Product Development, Strategic Planning, Segmentation, New Business Development, Marketing Strategy, Competitive Analysis, Product Innovation.

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