With more than 141,000 associates in 34 countries , Grupo Bimbo is the biggest bakery in the world! 196 bakery plants, 3 million points of sale, a distribution network with 57 thousand routes all over the world.Harvest Gold, Modern Foods & Kitty are some major brands in India

Successfully managed and led a team of 26 Telesales Marketing, 3 Merchandiser, and 1 Marketing Executive, providing guidance, monitoring performance, and conducting regular performance analyses.Orchestrated the launch of three new products: Mahak Vitamin C Candy, Well-Well Sugar Free Candy, and Jelly Belly Fruit Dessert Cup, while driving the Go-to-Market (GTM) strategy for their successful introduction.Negotiated new contracts with vendors, resulting in an annual 18% reduction in the marketing budget.Led marketing budget planning and conducted in-depth Return on Investment (ROI) analysis to ensure effective resource allocationCoordinated with various departments including packaging, finance, procurement, and operations to ensure the timely availability and design of products, packaging, and Point of Sale Materials (POSM).Managed 360-degree marketing, including Above The Line (ATL), Below The Line (BTL), and Digital Marketing efforts, to achieve brand objectives for the brand portfolio.

Strategic planning and execution of ATL (Radio, Outdoor, Print Ad) and BTL(POP, POSM, Trade channels, Brand Activation, consumer promotion schemes)& Digital Media campaigns.

• Day to day activities such as coordination with internal sales and accounts team, vendors billing management, PO generation, tracking records of marketing activities as per the budget and preparing the monthly marketing report etc• Monitoring and reporting on the effectiveness of strategies and campaigns.• Maintaining the relationship with Print, Television and Digital media agencies for brand promotion and marketing options• Inventory management of marketing POP and POSM.• Coordinating with BD team for Event and Exhibition.• Conceptualizing the ideas and developing the strategy for marketing activities.• ATL and BTL activity• Co-ordinating and negotiating with vendors for outdoor media, marketing colleterals and a stationary items etc.• Analyzing,monitoring and reporting on the effectiveness of Search Engine Optimization (SEO), OTT Advertising, Google Adward (PPC), email marketing, and Social Media marketing campaign etc• Store branding layout planning and designing with taking care of visual merchandising.