- Collaborating with Sales, Traders, Client Servicing Teams and Analysts at every step of product development for scoping, validation, requirements gathering, prioritization & launch of internal products at MiQ which drives better performance and advanced analytics using 1st Party data- Working with R&D team at MiQ to onboard 1st Party Data on Dashboarding tool for easy and quick access to insights which drives stronger sales pitch- Enabling effective targeting through Geo-contextual features and preparing teams for a cookieless future- Designing the product roadmap of Identity Solutions at MiQ

- Handling delivery of all WPP & IPG accounts based out of New York- identify opportunities to grow business and actively take part in Market objectives setting and prioritization- Interact regularly with Market leadership to set and manage expectations aligned to team’s capabilities- Design and develop data-driven exploratory analysis to solve business problems across a range of advertiser categories- Manage, coach and mentor team members

- Handling insight report delivery of all IPG accounts based out of New York- Requirement gathering and delivering high impact insights which not only helped retain clients but also led to 216% YoY growth in the revenue from accounts handled- Product stakeholder for MiQ's offline targeting offering, which involved providing updates on the product development to the wider team and pass back team’s feedback to the Product Manager

- Preparing pre-campaign decks for Sales team based out of Atlanta to show MiQ capabilities to clients in RFP stage- Identifying the scope of advanced campaign setup layering add on data sources- Optimization of programmatic digital advertising campaign by analyzing micro factors like temporal, contextual and geographical trends- Optimization of re-targeting campaigns based on funnel analysis, website interaction of users, bounce rate analysis, sessions and frequency analysis - Diversified Product testing in important campaigns- Delivering high quality advance insights for strategic accounts and providing actionable recommendations for future campaigns- Analysis of macro data sources like social sentiment, weather and events to check impact on digital campaigns

• Studied micro and macro market trends to identify opportunities for acquiring new campaigns and retain existing clients• Prepared Campaign Media Plans comprising Reach, Context and Audience targeting strategies for prospective advertisers• Provided insights for client’s digital advertising campaigns by utilizing Media iQ’s proprietary BI tool- AIQ, Web Analytics and SQL• Assisted US Sales team by providing them insights about industry and advertiser for new customer acquisition • Pro-actively studied event based opportunities and chart out opportunity size and customer targeting plan

Evaluation of quality of service at various NIIT centers through Mystery Shopping• Visiting low performing centers and comparing their quality of service with the high performing centers on the basis of Communication, Infrastructure, Placements, Accessibility and Advertisements• Visiting the competitor's computer training institutes as a prospective customer and comparing their service with that of NIIT centers in terms of Fees, Mode of teaching and Placements• Suggesting recommendations to improve the quality of service at NIIT centers by better promotions, proper resource allocation and taking feedbacks

- Repairing and maintenance of In-Vitro Diagnostic Equipment- Demonstration of equipment during pre-sales activity- Approach clients for Annual Maintenance Contract and retaining them- Product Promotions