I was drawn into financial services 37 years ago and Life Risk advice quickly became my passion, anyone who has ever seen the financial consequences of not planning or delivered a claim cheque will fully understand the massive difference we can make in the lives of families by “delivering on a promise" during their time of their greatest need.I’ve delivered on this promise.....early on.....a cheque to a friend/client in Shenton Park Rehabilitation Hosptial, (in Perth being a Sandgroper) which reinforced my belief and commitment on what we do......highlighting the value of great financial advice and galvanize the challenge is to "quantify the level of cover" (and there is no right answer) and what a "client is willing to spend". The strategy is critical, the product is simply the vehicle, and if the worst happens "it will never be enough" I experienced this first hand that day, when Gordon said "Mark I wish I had bought more however, remember Mark, I'am a Scottsman after all!"In my current role, I'm able to leverage my experience and my strong belief in doing the right thing, reflecting on the concept of "what one ought to do". I truly believe all relationships are built on trust, and I understand the importance of respecting such, showing strong leadership and respectively challenging when required.My simple goal is; by using my experience....I can make a difference. Most recently I have a very personal story about “walking the talk” quite simply it’s not what the product is......it’s what it protects and does! I’m living proof of that!