I help B2B and B2C small business owners reach customers through engaging content.

Led B2B and B2C accounts across technical, creative, digital, social, content and public relations initiatives. Managed both internal and external resources, prioritizing projects and deliverables to meet target deadlines. • Created timelines and tracked deliverables• Coordinated content pieces for distribution• Compiled content for and distribution of newsletters (mailchimp, SharpSpring)• Worked closely with developers to create new and update existing client websites (WP, CMS)• Developed social strategy, content creation and management

Supported B2B and B2C clients on a project to project basis. Provided strategic guidance and tactical support for communication initiatives including media relations campaigns, event logistics support and brand activation planning.

Partner with clients to establish annual targets for social media platforms/channels including Facebook, Twitter, YouTube, Instagram and Pinterest. Work with Communications, Marketing and Operational teams to develop integrated campaigns that leverage social media in alignment with the ongoing communications, marketing and events initiatives. Integrate traditional and social public relations programs, blogger outreach, press room optimization, online and social press releases, content distribution, and other initiatives.• Serve as company’s visionary subject matter expert to establish social media best practices from establishing brand voice per channel to reputation management protocols.• Led earned blogger campaign for NatureRaised Farms (Tyson brand). Recruited bloggers based on reader demographics. Developed monthly content for social channels.• Directed year-round 20+ paid blogger campaign to support Marriott Rewards’ marketing promotion. Developed messaging. Monitored and reported on results.• Developed blog content for PSRA Boston

Led a team of seven to develop clients’ strategic communication plans including PR (traditional and non-traditional media), event, and social media initiatives. Assisted clients to attain individual brand objectives. Obtained national and regional, online and broadcast press coverage and sustained consistent targeted media exposure. Organized and executed product launches and managed client projects. Developed and created press materials including writing and editing releases, pitch letters, fact sheets, and media blasts. Created monthly spend vs. ROI analysis for clients’ senior executives. Directed internal communications.• Developed, managed, and executed culinary competition for S.Pellegrino to reach four countries and >70 culinary schools. Developed all communication materials, chef spokesperson partnership, media tour, press kits and outreach to national and local media across 9 domestic markets while coordinating the effort of global partners.• Researched, recommended, and negotiated partnership agreements with celebrities to host national culinary competition. Executed all onsite details, coordinating with local vendors as needed. • Developed, managed and executed year-round calendar for >100 events. • Managed year-long press campaign for Hershey's Foodservice that included product launch announcements, customized pitch mailers, product demonstration at industry events and development of all plan tactics and messaging. • Executed celebrity chef spokesperson campaign with Cat Cora for Simplot Foods including recommendation, negotiation, and execution on contract. • Launched new product offerings for Idahoan Foods through outreach campaign to foodservice media. • Brought first-to-market product Batter Blaster to consumers through a national mobile sampling campaign, media outreach with custom pitch mailer, and local market excitement via a Guinness Book of World Records event.

Hired to define business offerings and service standards in anticipation of accelerated growth and market expansion. Served as primary point of client contact in PR-related areas.

Managed PR projects across multiple healthcare clients for consumer lifestyle public relations agency. Responsible for developing press materials and distributing pitch to target media. Supported development of custom events to bring awareness to new brand launches.

•Managed team of Siebel developers through entire project life cycle for Siebel 2000 upgrade to over 200 users.•Responsible for the documentation of business requirements and training material as well as communication with internal clients to evaluate, interpret, prioritize business requirements, and establish project timelines.•Supervised the development and implementation of initial and subsequent phases of new Enterprise Application Integration application•Planned and created load testing and regression scripts using Mercury Interactive Load Runner and Controller software.

• Responsible for the development of documented standards and procedures.• Supervised and mentored interns and new developers.• Worked as a Team Lead in assisting in the development of department Intranet site using ASP, HTML, VBScript, and JavaScript. Site incorporated project maintenance, task and personnel listings, project trouble log, and news and discussion forums.

• Assisted in developing and implementing applications for Custody Distributed Systems. Applications include:Euro conversion program for Treasury using Visual Basic and Access to convert valid currencies into Euro.• Helped to develop Cash Disbursement System used to manage and automate the processing of lockbox data. Software was created using Visual Basic and Oracle. Coded stored procedures for inserting and updated data.

•Responsible for all aspects of software development within company. •Developed, implemented, and maintained Visual Basic applications to enhance the sale and management of variable annuity and variable life products. Projects include:Executed the production and distribution of multimedia asset allocation software to over 10,000 appointed agents. Program incorporated both Adobe Acrobat and Access, using sound and image tools.Generated sales software for variable life and variable annuity products using Access. •Maintained network of 50 users on Novell 3.12. Responsible for supporting and training both internal & external users connected to network.•Supported and updated company web site.

•Assisted Broker Dealers and Wholesalers in annuities and life insurance products.

•Responsible for recording, distributing, and posting news bulletins.•Transcribed correspondents for New Director.•Anchor reporter for prime time news show.

•Wrote bi-weekly columns for the Editorial/Opinion page of publication.