With a focus on the consumer and the customer relationship, I have developed my career in trade marketing and sales in the large consumer goods (FMCG) sector.Category developer (category management) focused on boosting sales, committed to developing the business in an efficient and profitable way for both manufacturer and client (win to win).Main professional skills:- Languages ​​- Spanish and Catalan (native language) and English (C1).- Strategic planning and implementation capacity to develop effective marketing plans that drive business growth (ROI) according to defined KPIs.- Analytical skills - Ability to analyze and interpret data (sales, market and consumer) and trends to generate meaningful ideas and recommendations that drive the trade marketing strategy (shopper marketing)- Advanced use of the Microsoft Office package (Excel, PowerPoint) and market research and sales analysis tools (Nielsen / Power BI) and internal control (SAP) to convert it into actionable insights.- Skills for the negotiation and implementation of visibility and activation strategies in the channel (assortment optimization, category management, analysis, promotional activation, trade promotion, etc.).- Ability to negotiate, manage and activate sponsorships – Negotiation and collaboration with the company's different sponsors (Royal Spanish Football Federation, concerts, etc.) and activation on the channel.- Leadership and communication skills - Training and management of GPV teams with the objective of clearly and persuasively transmitting the company's strategy on the channel.- Ability to work as a team and interdepartmental coordination (Mkt, demand planning, pricing, etc.) to achieve business objectives.- Focus on problem solving - Ability to proactively identify new needs/opportunities with the objective of developing the business.- Results-oriented in order to establish and achieve commercial and marketing goals, focusing on revenue generation and return on investment.