I elaborated a new digital marketing strategy with objectives to increase quality leads and improve the overall Digital User Experience.New Digital Marketing Strategy implementation, working collaboratively with HQ, media agencies and the Direct Sales Team.Improving lead acquisition and retention generating calls directly from ads to sales team, SEO, UI, content optimisations and CRM process.Increasing quality traffic with extensive optimisations on Programmatic Display ads, introducing SEO , restructuring entirely the Google Ads Account Structure and implementation of the first negative keywords procedure to remove media waste.I work closely with our team to :- Develop strategies to increase sales, improve customer satisfaction and streamline processes.- Develop and implementing a comprehensive search marketing to promote the entrepreneurship across Algeria.- Create a strong brand visual identity that resonates with our target audience.- Create graphic design elements using Adobe Illustrator to develop marketing materials.- Digital marketing, optimize our online presence and social media channels to reach a wider audience.- Manage our brand visual identity, ensuring that all communications are consistent with our messaging and brand guidelines.- Collaborate with other departments to create engaging content that aligns with our goals.- International tourism, Online booking systems, and account management.- Project creation, sales strategies, management, employees training, and customer support.

I developed and executed a Digital Marketing Strategy with the objective of generating leads through Brand and performance campaigns.I produced a Digital content Strategy and managed content production both internally and with multiple agencies (video, article, website content interview, teaser, podcast) published heavily on Social Media.I have managed the launch of the flyntrips.pro website and SEO optimised flyntrips.com website, worked on the launch of the clusters’ social media channels and on an inbound email Marketing Strategy for leads conversion.- SEO On-site, Off-site & technical.- Content writing & editing.- SEO copywriting, Keyword research.- SEM: SEA/PPC marketing analysis.- Google AdWords/Ads, search & display.- Monitoring web traffic sources through Google Analytics & Google Search Console.- Social media marketing, Facebook Ads, Email marketing.- Organization and follow-up of visits & events.

My key responsibilities were widely spread across various marketing fields: EXPERIENTIAL MARKETING - PR launch events, driving experiences, brand and customer events, motor shows, seminars, conferences and training workshops. SPONSORING - sponsoring and partnerships, from sourced and aligned with brand strategy, setting ROI measures to execution.RETAIL MARKETING - retail marketing of three skoda markets in Algeria ( annual marketing planning, steering local social and digital tactical campaigns, alignment with CI guidelines.

As a Coordinator at Zara, my primary responsibility was to create visually appealing and engaging displays that showcase our brand’s products and drive customer interestI facilitated smooth operations, maintained inventory, and supported the sales team. Provided excellent customer service, trained staff, and implemented strategies to drive sales and enhance store performance.Shop Coordinator at Reserved Brand : - Arrange and replenish on a continuous basis the shop shelves and ensure that the shop floor and shelves are kept clean and tidy at all times.- Perform physical and electronic inventory of shop products on a regular basis as per Company guidelines in order to ensure accurate stock keeping.- Ordered the shop and other areas belonging to the shop. (Shop stores, entrance area etc.). - Handled retail service duties, depending on the size of the store. - Take measurements for any needed alteration, assign price according to set price list, all the alteration book, and notify tailor of the amendments.- Planned promotions and ensure specialty items are in place for holidays or other special times of the year. - Maintained a good relationship and dealing with the suppliers. - Actively involved in the delivery and ensuring new stock is available for replenishment on the shop floor before the store opens.- Ensured that the products are in positions that make them the most visually appealing.

My responsibilities as a sales associate included the following : - Assist customers in their purchase decisions by helping them select relevant and appropriate products.- Offering proper advice and suggesting gift vouchers when applicable.- Watch for and prevent security risks and thefts and escalate occurring incidents to the hierarchy in a timely manner in order to avert loss.- Aware of what happens day to day in the store.- Maintaining responsibility for one or several sections of the store as instructed by my Manager keeping a basic image of the area.- Ensuring that customers are acknowledged and receive a quality service either face to face or over the telephone.- Actively involved in the delivery and ensuring new stock is available for replenishment on the shop floor before the store opens.- Continually developing stock knowledge and promotions throughout the store.- Completing other tasks as necessary to support the overall store.- Ensuring effective communication with the Management Team at all times.- Complying with the Company Health & Safety Policy at all times.

Operational brand management of "Celio" :- Retail.- Develop an innovation and marketing plan.- Sustainability of points of sale in the implementation of its strategy and daily support.- Analyze weekly/monthly data on category performance and brands.- Develop sales forecasts by POS, Brands and SKU.- Contribute to product development and special season offers.- Business review work for exclusive and selective brands.